Shah Rukh Khan, Ajay Devgn, Tiger Shroff in trouble over ‘Misleading’ Vimal ad – Jaipur Court issues notice!
Ultra luxury property sales in Mumbai surge: Nadir Godrej, Rekha Jhunjhunwala, and other industrialists lead with Rs 1,377 crore in purchases Premium Story
Admitad’s Neha Kulwal on affiliate marketing growth, revenue challenges, and strategies for 2025 Premium Story
Akshay Kumar tops visibility with 22 hours, Shahrukh Khan at 20 in Indian ads: reveals TAM AdEx report
Nazara posts 4.3% increase in revenue from operations to RS 1138.3 crore while net profit grew by 21.8% to Rs 74.8 crore
Stayin Alive! How short format videos have become viewers’ as well as advertisers’ delight Premium Story
Heart-to-heart or heart-to-mind! The tug of war continues in marketing Premium Story Experts believe that a good marketing campaign is a balance of both, EQ and RoI By Yukta RajJanuary 25, 2024 08:16 IST
Wipro MaxKleen rolls out campaign #MaxKleenPichuk The campaign aims to connect and engage with the audience by capturing the true essence of festivity through a heart-warming… By BrandWagon OnlineJanuary 24, 2024 19:15 IST
FNP appoints Paridhi Joshi as assistant vice president – retail Joshi’s responsibilities will include overseeing category and merchandising operations, optimising customer engagement strategies and driving innovation By BrandWagon OnlineJanuary 24, 2024 18:29 IST
Zee moves NCLT against Sony Pictures Networks’ termination of $10-billion merger The $10 billion mega merger was signed on December 22, 2021. Culver Max (previously known as Sony Pictures Networks India),… By Breaking News DeskUpdated: January 24, 2024 18:40 IST
Rahool Talukdar joins Digital Refresh Network as head of creative In his current role at Digital Refresh Networks, he will deliver fresh narratives through advertising By BrandWagon OnlineUpdated: January 24, 2024 19:31 IST
Google integrates Gemini AI into Google Ads for streamlined Search campaigns Gemini will now power the conversational experience for Search campaigns, combining advertisers’ expertise with AI assistance By BrandWagon OnlineJanuary 24, 2024 17:00 IST
Milton collaborates with Kala Ghoda for artful sustainability festival One initiative includes a Pledge Gate at Rampart Road, featuring Milton’s colored steel bottles By BrandWagon OnlineJanuary 24, 2024 16:15 IST
Lenskart partners with Frodoh World for target-oriented CTV campaign The campaign achieved a reach of over 550,000 Connected TV households, boasting a video completion rate exceeding 90% By BrandWagon OnlineJanuary 24, 2024 15:30 IST
Anupam Stationery assigns marketing duties to Admatazz The agency will amplify the brand’s presence and drive customer engagement across various social media channels along with using new-age… By BrandWagon OnlineJanuary 24, 2024 14:40 IST
Omnichannel strategies propel companies to a 9.5% annual revenue surge, reveals Netcore Cloud’s report Video content’s influence on consumer decisions takes center stage, with 90% of consumers acknowledging the impact of videos on their… By BrandWagon OnlineJanuary 24, 2024 13:50 IST
MudraMax elevates Deleise Ross to senior VP and business head In her new role, she will lead business operations for West as well as the South division By BrandWagon OnlineJanuary 24, 2024 13:00 IST
Netflix pays $5 billion for ‘Raw’ in bet on live events Netflix aims to bring in millions of loyal WWE viewers and provide a boost to its fledgling advertising-supported plan By BloombergJanuary 24, 2024 12:11 IST
Simpl introduces ‘Early Settlement’ for D2C merchants to reduce CoD settlement time As per the company, the new business offering also settles prepaid orders with merchants in the shortest time possible By BrandWagon OnlineJanuary 24, 2024 11:20 IST
Netflix posts best customer gain since surge during pandemic Shares of Netflix climbed as much as 8.9% to $535.91 in extended trading after the earnings announcement By BloombergJanuary 24, 2024 10:19 IST
On the spot with Janani Kandaswamy, senior category lead, brand marketing, ITC Slice of life presented as out of the ordinary By Akanksha NagarJanuary 24, 2024 09:27 IST
Interview: Angelo George, CEO, Bisleri International Bisleri expects its premium brand Vedica to become a Rs 100-crore brand soon By Akanksha NagarJanuary 24, 2024 09:16 IST
Blogger’s park: Rising prices, frozen solutions Convenience does not necessarily mean compromise January 24, 2024 09:06 IST
Lights, Camera, Action! As the movie exhibition business recovers will footfalls ever reach pre-pandemic levels Premium Story While theatrical releases increased to 1623 releases in 2022 as compared to 878 releases in 2021, more than 100 movies… By Saptak BardhanJanuary 24, 2024 08:15 IST
India’s lobbyist Jason Miller meets ‘President-in-action’ Trump at Oval Office amid growing India-US frictions
