Page 180 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

The Prime Minister also drew attention to global market opportunities, citing the $430-billion global animation market, which is expected to double in the next decade.

Right time to create in India, create for the world: PM

In his inaugural address, Modi told a packed audience at the Jio World Convention Centre in Banda-Kurla Complex, that India’s creative and cultural industries would play a defining role in powering the country’s future economic growth.

Waves 2025: PM Modi backs orange economy to fuel GDP growth

While the full list of winners has not yet been released, the team stated that this year’s awards covered a broad range of content and creators across genres and formats.

From debuts to direction, Movified says streaming viewers know what they want

In line with the growing potential of India’s creative sector, Adobe is expanding its efforts in the country’s skilling and creative ecosystems.

“India’s next boom is not in software, it’s in…” Adobe CEO Shantanu Narayen bets big on M&E at WAVES 2025

Balaji Telefilms moves closer to restructuring with SEBI Observation Letters

2025 TV pricing updates: JioStar, Zee, Sony revise channel prices and packs

Supreme Court to decide TikTok’s fate amid ban threats

Interview: Gunjit Jain, executive vice-president, marketing, Colgate-Palmolive India Premium Story

Maha Kumbh 2025: Bridging brands & beliefs Premium Story

BrandWagon Chai pe Charcha with ASUS’ Eric Ou Premium Story

BollyWindow expands presence in Bollywood media

Johnson & Johnson launches TECNIS PureSee IOL in India

RED Health launches FLASH app, promises medical assistance in under 8 minutes

Apple TV+ now available on Prime Video in India—Here’s how to watch!

In a world of quick commerce, Delhivery is taking it slow-er, says Milind Sharma

On the spot with IMAX Corporation’s Preetham Daniel Premium Story

Blogger’s Park: Decoding minds Premium Story

Advertising

Google layoff, Google petition job security

Big changes for Google Ads: Demand Gen gets smarter while video action campaigns disappear

ITC Sunfeast launches Sunfeast Super Egg & Milk Biscuit

Asian Paints and St+art India unveils ‘Dawn of Valour’ in Tawang

Marketing

Flipkart, zero commission, industry, Amazon, PMLA, Enforcement Directorate, ED

Flipkart pulls the plug on ANS Commerce: Over 200 jobs lost overnight—What went wrong?

BrandWagon Chai pe Charcha with IoTechWorld Avigation’s Deepak Bhardwaj Premium Story

The dark side of scarcity marketing

Media

Comscore appoints Jackelyn Keller as chief marketing officer

Goibibo launches ‘No Compromise’ campaign featuring Jayaram and Kalidas

Campus Activewear launches ‘Move Your Way’ campaign featuring Vicky Kaushal

Gaming

How customised PCs are elevating the immersive gaming experience

Games 24×7 hopeful that industry will overcome higher GST levy

Blurred lines! Why is it time to create clear distinctive lines between online gambling and gaming? Premium Story

Digital Marketing

L&K Saatchi & Saatchi bags creative and media mandate for Grupo Bimbo

Martech

According to industry estimates, within digital advertising ad spending on programmatic is expected to reduce by as high as 70% across all platforms, especially in the case of MSMEs as it works on a real-time model

Fear of the unknown! How advertisers will navigate the self-certification process Premium Story

VIRTUAL TRY-ONS: Find the perfect shade of lipstick with AI & AR

Moral considerations in AI marketing: Building trust in tech industry

Last year, Gamerji raised $3 million in the pre-Series A round

E-sports tournament platform Gamerji launches operations in South East Asia

The company plans to add one million users from the Southeast Asia region over the next 12 months

By BrandWagon Online

May 28, 2024 18:40 IST

FCB Kinnect is a digital-first creative agency (Image: PR Handout)

FCB Kinnect assigns national strategy director role to Priyanka Nair

Reportedly, Nair will be spearheading the creation of strategic solutions for the company’s clients

By BrandWagon Online

May 28, 2024 17:30 IST

The company's marketing strategy involves a combination of direct engagement and partnerships with industry-leading companies, leveraging joint GTM initiatives and product integrations to reach new clients and markets.

Whilter.AI outlines expansion plans and future market targets

According to Whilter.AI, it has collaborated with prominent brands across industries, resulting in notable engagement rate improvements and conversions.

By BrandWagon Online

May 28, 2024 16:30 IST

In his new role, Varun will lead the company's operational strategies, focusing on growth and innovation across all areas of the business.

Paytm Insider elevates Varun Khare to COO

Before joining Paytm Insider, Varun worked with Fountainhead MKTG and Oranjuice Entertainment

By BrandWagon Online

May 28, 2024 15:30 IST

The campaign will be leveraged on TV and OTT platforms

Luminous Power Technologies #PowerAapkeHaathMein campaign

The campaign aims to showcase Luminous’ comprehensive solar ecosystem and educate consumers about the significance of solar energy solutions

By BrandWagon Online

May 28, 2024 14:30 IST

The innovations originate from major urban centres such as Mumbai, Bengaluru, Delhi NCR, Hyderabad, Chennai, Pune, and Kolkata, as well as smaller cities like Nashik

WinZO partners with DPIIT’s Startup India, announces Gaming Startups representing India

The winners were chosen from a pool of over 100 participating technology and gaming companies and technology colleges by a…

By BrandWagon Online

May 28, 2024 13:40 IST

Karandeep will lead business operations for various brands, focusing on expanding ace turtle's fashion and toys portfolio.

ace turtle appoints Karandeep Singh Jaiya as chief business officer

Before joining, he was the Brand Head for Jack & Jones at Bestseller India, where he expanded the brand’s market…

By BrandWagon Online

May 28, 2024 12:34 IST

KEI was established in 1968 as a partnership firm under the name Krishna Electrical Industries (Image: PR Handout)

KEI Wires and Cables rolls out its advertising campaign featuring Royal Challengers Bengaluru players

The company is understood to be highlighting its flagship eco-friendly green wire called Conflame Green+

By BrandWagon Online

May 28, 2024 11:05 IST

Benetton shareholders are then scheduled to meet on June 18, at which time Renon's CEO mandate will not be renewed, the two sources said.

Italy’s Benetton plans restructuring as losses mount, sources say

The Benettons own the clothing group made famous by its colourful jumpers and provocative advertising campaigns through their Edizione holding…

By Reuters

May 28, 2024 09:19 IST

Nazara, which reported an 8% year-on-year fall in revenue to Rs 266.2 crore in the March quarter, expects the growth to be visible from July-September quarter.

Nazara promoter sells 6.4% stake to Plutus Wealth

Plutus Wealth, an investor in Nazara since 2020 (pre-IPO), will become the single largest shareholder with a stake of 13.01%,…

By FE Bureau

May 28, 2024 08:20 IST

With budgets and investments diving, experts highlight that there hasn’t been a clutter-breaking promotion in the industry for some time

From Kyunki Saas Bhi Kabhi Bahu Thi to Anupama; what makes the long-running shows tick with audiences Premium Story

Characters play an important role in the relatability of the TV show because viewers often find similarities between protagonists, making…

By Saptak Bardhan

May 28, 2024 08:00 IST

We began with brainstorming sessions with Kathaverse, focusing on the core message we wanted to convey, Naik said

Ad campaign of the day: Betterhalf’s Shaadi Apki, Taiyari Humari

Pragya Parimita Naik, social and brand growth manager, Betterhalf, talks to BrandWagon Online, about the inspiration, creative process, and challenges…

By BrandWagon Online

Updated: May 29, 2024 15:20 IST