Page 137 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

The main campaign film is animated and emphasizes the contrast between India’s recent white-ball dominance and the elusive red-ball success in England.

Sony Sports Network kicks off campaign for India-England Test series starting June 20

Leading the trend is Netflix’s When Life Gives You Tangerines, which saw a significant spike in viewing time on mobile devices, cementing K-dramas as a rising force in India’s streaming landscape.

Young Indians hooked on Korean shows, says Nielsen

Airbnb’s new playbook features chefs, spas and luxury living to scale up the falling numbers

Salesforce has a history of large acquisitions, including its $15.7 billion purchase of Tableau Software in 2019 and its $27.7 billion acquisition of Slack in 2021.

Salesforce’s $8 billion Informatica deal aims to bolster data strategy

Mira Kapoor launches Dhun Wellness after Akind —Shahid Kapoor calls it ‘Magic’

What Perplexity’s Comet means for the future of digital ads

India’s first PC, console game publishing house launched

Nothing appoints co-founder Akis Evangelidis as India President ahead of Phone (3a) series launch

Should quick commerce growth be celebrated? Wyzr CEO questions Zepto Café’s 100,000 orders milestone

This Mahashivratri, what brands can learn from Lord Shiva

“We didn’t want to be just another protein supplement brand’’—How Nikunj Biyani started SuperYou with Ranveer Singh

Rewriting the rules for digital Premium Story

VFS Global acquires majority stake in Brazil’s CiX Citizen Experience

Shavers worth Rs 49,000: Philips’ Vidyut Kaul betting on India’s premium multi-grooming market

Future of online gaming hinges on SC verdict as govt labels staked games ‘betting’, demands 28% GST

Nine in ten Indians trust AI, but 73% have made mistakes due to it: KPMG

Advertising

nitch’s Women’s Day campaign exposes the harsh reality of online misogyny through a powerful social experiment, making men experience the same harassment women face every day.

The Internet isn’t always kind to women- Snitch’s Women’s Day campaign flips the script

SOMANY Ceramics brings Salman Khan and Varun Sharma together for a tile-tale campaign

Britannia Pure Magic unveils Choco Stars with zodiac-themed campaign

Marketing

While some viewers quickly caught on to the joke, the campaign sparked widespread discussions on social media, garnering millions of views.

From AI condoms to underwater malls: How brands played along on April Fools’ Day

Alia Bhatt’s Ed-a-Mamma ventures into sustainable toys and accessories

Jimit Arora appointed CEO of Everest Group as Peter Bendor-Samuel transitions to executive chairman

Media

JioHotstar, the new streaming platform formed from the merger of JioCinema and Disney+ Hotstar, offering a vast content library, live sports, and subscription options for Indian audiences.

Reliance-Disney’s JioHotstar set to heat up OTT race

Influencers turn entrepreneurs: The rise of creator-led brands in India’s digital economy Premium Story

BrandWagon Chai pe Charcha with Winn Foods’ Chandan Polekar Premium Story

Gaming

RIL Q4 Results 2025, RIL Q4 Earnings Live Updates, RIL Q4 Results Live Updates, Reliance Industries Q4 Results Live, RIL Q4 Results Today

RIL enters e-sports biz; signs JV with Denmark-based BLAST

HP gaming PC sales in India more than doubles to 2.85 lakh in FY23

Prashant Mehta’s Dream11 story: Bridging Generations and Empowering Dreams

Digital Marketing

Tech giants like Apple and Google are leading the way into a cookieless future

How does attribution work in a cookie-less world?

Recognize appoints Muthu Kumaran as operating partner and head of India operations

Hashtag Orange bags the creative mandate for Signify India

Martech

technology investment, ROI, CFO, logistics firm, skilled workforce, cost savings, efficiency standards

Marketing automation trends you should look out for!

72% of parents assert that brands have a moral obligation to advertise responsibly, reveals IAS report

Glamplus raises Rs 16.5 crore in pre-Series A round from Upsparks, Eagle10 Ventures, ITI Growth Opportunities Fund and Inflection Point Ventures

If I could choose a different career path, I'd pursue my passion for cooking by becoming a chef

Chai pe Charcha with BrandWagon Premium Story

Raja Debnath, Managing Director, Veefin Solutions Ltd., talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari

August 17, 2024 12:00 IST

For the Indian consumer base, especially the contemporary generation of millennials and Gen Zs, authenticity and transparency are increasingly becoming integral to the core value system.

The future of personal branding: Trends and predictions shaped by technology and authenticity

AI has emerged as an important tool for personal branding, offering a wide arena of tools for drawing content based…

August 17, 2024 09:30 IST

Paramount takeover saga heats up as Edgar Bronfman Jr readies bid

The merger journey could take a new turn if Paramount finds another acceptable bidder before its go-shop period ends on…

By Reuters

August 16, 2024 19:00 IST

The chairman stressed that this core belief has guided the group’s growth, as it has broadened its global reach and diversified its operations. (Image Credits: Aditya Birla Group)

Aditya Birla Group announces new brand positioning

The announcement of this change was made during the latest season of ‘Kaun Banega Crorepati’, a reality TV show.

By BrandWagon Online

August 16, 2024 18:30 IST

One of the primary benefits of RCS is its ability to provide a more interactive and engaging user experience. (Image Credits: Freepik)

BrandWagon Explainer: What is RCS?

CPaaS platforms provide businesses with the tools to integrate communication services such as voice, video, and messaging into their applications…

By BrandWagon Online

August 16, 2024 17:00 IST

As much as social media is a boon to our online presence, malicious activities need just a few seconds to destroy it

Using tragedy as content: The ethical fallout of exploiting sensitive events on social media

While raising awareness about important issues is undoubtedly valuable, there is a delicate balance to be maintained to avoid appearing…

By Shailja Tiwari

August 16, 2024 15:30 IST

This trend reflects the growing recognition that a one-size-fits-all solution is no longer sufficient in a complex and rapidly evolving market. (Image Credits: Freepik)

What is the composable revolution?

By leveraging the best of the available solutions that can be easily integrated and switched out as needed, organisations can…

By BrandWagon Online

August 16, 2024 14:30 IST

Telegram has also expanded its monetisation capabilities by allowing paid media posts for bots

Telegram launches new monetisation features for content creators

One of the key introductions is Star Reactions, which enables users to send Telegram Stars to their favourite channels as…

By BrandWagon Online

August 16, 2024 13:00 IST

PepsiCo can be sued over health claims for Gatorade protein bars, judge says

According to the lawsuit, the bars are actually “fortified junk food” with 29 grams of sugar, including 28 grams of…

By Reuters

August 16, 2024 11:30 IST

What's exciting to me is the Indian film industry, I think no one can surpass the quality and also the music and the fandom for certain celebrities

Interview of: Asad Ayaz, Chief Brand Officer, The Walt Disney Company

‘We develop creatives that are bespoke to the local culture, platform’

By Geetika Srivastava

August 16, 2024 10:08 IST

BrandWagon Explainer: Understanding the modern evolution of loyalty programmes

In recent years, the shift towards digital and app-based loyalty programmes has revolutionised how brands interact with their customers.

By BrandWagon Online

August 16, 2024 09:19 IST

Box-office slowdown! With a slow start will multiplex operator be able to play catch up this year? Premium Story

It is believed the when compared with regional cinema, Hindi films struggled at the box office.

By Santanu Karmakar

August 16, 2024 08:00 IST

Appliance brand Dyson enters beauty formulation market; Launches two hairstyling products, says more to come

Better known for its vacuum cleaners, Dyson entered the beauty market in 2016 with the launch of its Supersonic hair…

By FE Bureau

August 15, 2024 19:39 IST

AI-powered chatbots and virtual assistants have become integral to customer support. (Image credits: freepik)

AI in the BFSI sector: Transforming customer experience

AI is revolutionizing CX by enabling hyper-personalized services. Unlike traditional methods, AI algorithms can process vast amounts of data quickly…

By BrandWagon Online

August 15, 2024 19:00 IST

The union hailed the pact with Narrativ as setting a standard for the ethical use of AI-generated voice replicas in advertising

Hollywood union strikes deal for advertisers to replicate actors’ voices with AI

Under the deal, an actor can set the price for an advertiser to digitally replicate their voice, provided it at…

By Reuters

August 15, 2024 17:45 IST

The market for predictive analytics software was valued at $5.29 billion in 2020 and is forecasted to grow to $ 41.52 billion by 2028, according to Statista. (Image Credits: Freepik)

The role of predictive analysis in adtech

By analysing historical data and applying advanced statistical algorithms, businesses can forecast future trends, optimise ad placements, and enhance targeting…

By BrandWagon Online

August 15, 2024 16:30 IST

Liberty Shoes’ ‘Mera Joota Hindustani’ campaign: A modern twist on tradition with competitive pricing and digital push

The campaign draws on the historical context of ‘Mera Joota Japani,’ contrasting it with the modern-day pride of ‘Mera Joota…

By Shailja Tiwari

August 15, 2024 15:20 IST

How many times have you tried purchasing clothes from Myntra and Amazon and the platform suggests a size based on your previous purchases and the history of other consumers who purchase the same size as yours? (Image Credits: Freepik)

92% of CX leaders agree that AI is changing everything about CX, reveals Zendesk report

From chatbots to predictive analytics, AI’s integration into CX strategies promises to enhance engagement, streamline operations, and drive personalised interactions.…

By BrandWagon Online

August 15, 2024 14:00 IST

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