Timex has launched its latest iteration of the ‘Waste More Time’ spring campaign featuring actor and brand ambassador Ananya Panday. As per the company, ‘Waste More Time’ campaign encourages people to shift their mindset away from the hustle and embrace the slow.
The campaign inspires to examine the amount of time one dedicates to discovering their passions.
Talking about the campaign, Tobias Reiss-Schmidt, president and CEO, Timex Group, said, “The Timex ‘Waste More Time’ campaign champions the notion that spending time doing the things you love the most, is truly time well spent. The global response of this campaign has been very positive because it not only resonates across generations and continents, but its message has also become a way of life.”
The new campaign edition launching in Valentine’s month dwells into the spirit of love and shows Pandey sharing a joyful moment, whispering sweet nothings to her green squad.
“The success of the ‘Waste More Time’ campaign is attributed to all those consumers who believed in it. We’re happy to launch the spring edition where one will see an interesting and fun spin on the season of love, reiterating the importance of enjoying time at your pace. Ananya Panday brings her charm to the campaign with her appeal to a wide range of consumers,” Deepak Chhabra, managing director, Timex India, added.
Moreover, the film is available on Timex’s official website and social media channels.