The Body Shop has announced a new partnership with Indian model and actress Diana Penty to promote its Vitamin C skincare range. The collaboration is designed to highlight a straightforward skincare routine aimed at achieving a natural glow for the festive season.
In the promotional video, Penty outlines her skincare regimen featuring The Body Shop’s Vitamin C products. The routine starts with the Vitamin C Daily Glow Cleansing Polish, which is intended to remove impurities and prepare the skin for subsequent steps. Next, users are advised to apply 2-3 drops of the Vitamin C Glow Revealing Serum twice daily. This serum is claimed to enhance skin radiance by 33% after eight weeks of use. The final step involves using the Vitamin C Glow Boosting Intense Moisturiser to hydrate and protect the skin from environmental factors.
“I’m thrilled to partner with The Body Shop to celebrate the festive season with glowing skin! The Vitamin C range, enriched with natural ingredients like Camu Camu and Bakuchiol, gives me a radiant, healthy glow—perfect for the celebrations ahead,” Diana Penty said.
The Vitamin C range is noted for its use of ethically sourced Vitamin C from Camu Camu berries and Bakuchiol, a plant-based ingredient known for its pigmentation-targeting properties.
“Healthy, glowing skin is a must for the festive season. Our bestselling Vitamin C range is designed to make achieving that glow simple and effective. Diana’s passion for skincare aligns perfectly with our brand values, and we’re excited to showcase how easy it is to create a personalised skincare routine that leaves you looking and feeling radiant, even during the busiest times,” Harmeet Singh, chief brand officer, The Body Shop, Asia South, said.