Swaarm, a global performance-based marketing platform, announced the expansion of its products suite with the launch of ‘Swaarm MMP’- a one-stop attribution and marketing analytics platform that provides a transparent and privacy-focused tracking solution for advertisers to manage partners, attribute users, and gain data-driven insights through automation for optimal decision-making and scalability.
The company claims it to be the first-of-its-kind all-in-one platform enabling mobile marketers to attribute users, measure and grow their apps, manage partners, and gain full insights into real consumer behavior. Moreover, it allows them to make data-driven actionable decisions and scale their apps at the most affordable price point.
Speaking on the announcement, Yogeeta Chainani, co-founder and CEO, Swaarm, said, “Given the acute growth in the App market in the past years and the projected annual growth rate (CAGR) of approximately 12% in India alone, there is a rising need for platforms that can help app marketers grow their user base, understand their user journeys and unlock valuable insights from this data. Swaarm’s MMP platform provides a one stop solution for app developers and marketers to help achieve all this and more, while keeping our core values of privacy, transparency and automation at heart”
Additionally, Swaarm’s MMP can be used across all geographies, all app verticals and with all kinds of partners from social, search to affiliate. Swaarm can help app developers benchmark their paid user acquisition efforts against their organic growth and accordingly and automatically take action to optimize the paid campaigns. Swaarm MMP is designed and engineered to cover all the needs of app developers from measurement to analytics, from reporting to optimising and at the same time making the integration a breeze, the company stated.
Swaarm also introduced Advanced Privacy Suite (APS), the industry’s first complete solution that helps navigating privacy without sacrificing performance measurement and advertising functionality, iOS 14-compliant attribution chain methodology, Privacy Enabled Attribution (PEA Chain). The company also launched “Explorer,” an analytics tool that gives marketers requisite insights to enhance the efficiency of their operations.
“Swaarm’s MMP platform offers the first real-time code-less tracking solution for app companies, combining attribution and product analytics in a state of the art SaaS platform. User Acquisition and Product specialists will be able to measure the impact of their actions in real time without relying on the slow process of updating the app in the store thereby making small to medium companies more competitive in the app market,” Alexandru Dumitru, CTO and co-founder added.