The Sports channel genre experienced a 53% increase in advertising volumes during April-June 2023 when compared to January-March 2023. Whereas, July-September 2023 observed a decline of 10% in ad volumes for the sports genre over January-March 2023. Moreover, compared to July-September 2022, ad volumes in the sports genre witnessed a growth of five percent in July-September 2023, according to a report by TAM.
During July-September 2023, the Durables sector emerged as a newcomer among the top 10 sectors, with the Services sector leading the list. Together, the top 10 sectors covered an 88% share of ad volumes on television advertising for the sports genre. During Jul-Sept’23, the Services and Food & Beverages sectors retained its first and second positions with 50% and 7% share of ad volumes respectively over April-June 2023.
Ecom-Media/Ent./Social Media was the leading category with a 39% share of ad volumes in July-September 2023. During July-September 2023, four categories entered the top 10 list compared to April-June 2023. Ecom-Pharma/Healthcare was the only new category that was present in July-September 2023 compared to April-June 2023. Furthermore, the top 10 categories collectively added a 64% share of ad volumes in July-September 2023.
One9 Trion and Flipkart.com were exclusive advertisers present in the top 10 list during July-September 2023 compared to April-June 2023. International Cricket Council, GCMMF and Vini Product were the new entrants in the top 10 advertiser list in July-September 2023 over April-June 2023. Moreover, the top 10 advertisers contributed a 62% share of ad volumes in July-September 2023.
The Jiocinema App maintained its position as the top brand throughout the first, second, and third quarters of 2023. During July-September 2023, the top 10 brands covered 53% share of ad volumes on television advertising for the sports genre. Additionally, a total of five brands were new entrants in the top 10 brand list in July-September 2023 over April-June 2023. Also, there were two exclusive brands present in July-September 2023 compared to April-June 2023.
The Hair Removers category saw the highest increase in ad secondages with a growth of 81%. 30-plus categories registered positive growth. Associations/Social/Cultural Organisation categories saw the highest increase in ad secondages with eight times growth on television advertising in the sports channel genre whereas in terms of growth percent among the top 10 categories, Hair Oils witnessed the highest growth of 34 times during July-September 2023 over April-June 2023.
The Cricket program dominated the sports channel genre for four consecutive quarters, holding over 50% of the ad volumes, making it the most prominent program genre.