Campaign: You Can’t Stop Us
Brand: Nike
Agency: Wieden+Kennedy
Why the campaign rocks:
Nike’s “You Can’t Stop Us” campaign was launched on July 30, 2020, amid the Covid-19 pandemic and social unrest. The ad features a powerful split-screen format that juxtaposes various athletes—regardless of race, gender, or ability—performing their sports, symbolising unity and resilience. Narrated by soccer star Megan Rapinoe, the message emphasises perseverance in the face of adversity, stating, “We’re never alone, and that is our strength.” The campaign aimed to inspire and uplift individuals during challenging times by showcasing the unifying power of sports.
The impact of “You Can’t Stop Us” was significant. The ad garnered over 100 million views across social media platforms within a short period. Consumer sentiment towards Nike improved, with a reported 20% increase in positive brand perception. Sales reportedly increased by 30% following the campaign’s launch. What made this campaign truly special was how it transcended sports. It wasn’t just about athleticism; it was about humanity. More than an ad, “You Can’t Stop Us” felt like a reminder of what we’re capable of when we rise together. It left me inspired by the resilience of the human spirit.