Camay, the beauty brand known for its soaps, launched a brand film featuring Bollywood actress Ananya Panday. The film opens with Ananya amidst a backdrop of Paris. As the story unfolds, she walks the streets of the city, captivating onlookers with the fragrance of French perfume infused in her Camay soap bar. In essence, a Pied Piper of scent!
“Ananya’s magnetic presence effortlessly shines through, portraying a narrative of elegance & confidence. Camay stands for luxury, serenity and indulgence and her persona aligns seamlessly with the brand,” Nitin Agarwal, chief marketing officer, Unilever International said.
“It has been an absolute pleasure to work on Camay. Its an iconic brand with a legacy of elegance and sophistication that resonates with me deeply, and I am thrilled to be a part of this journey.” Ananya Panday said.
The film has released across digital and social media.