myTrident introduces its latest campaign featuring brand ambassador Kareena Kapoor Khan and Sharmila Tagore. The collaboration highlights the relationship between a mother-in-law and daughter-in-law, departing from traditional brand campaign narratives. The initiative celebrates modern family dynamics and creative storytelling.
The campaign includes a television commercial produced by Dharma 2.0 under Punit Malhotra’s leadership. It showcases the chemistry between Kareena Kapoor Khan and Sharmila Tagore as they enjoy myTrident’s premium home essentials in their home.
“This campaign embodies a jubilant tribute to the contemporary Indian family, transcending stereotypes to embrace a tapestry of inclusivity. Kareena Kapoor Khan and Sharmila Tagore, quintessential embodiments of sophistication, elegance, and timeless allure, resonate deeply with the essence of our brand. At myTrident, we firmly believe that every home deserves the transformative touch of elegance and comfort that our offerings bring. Through the harmonious union of Kareena Kapoor Khan and Sharmila Tagore in our latest campaign, our mission is to ignite a spark within families, urging them to embrace the inherent beauty of their bonds and curate living spaces that authentically reflect their distinctive dynamics,” Neha Gupta Bector, chairperson, myTrident, said.
The campaign aims to inspire audiences to appreciate familial bonds and create harmonious homes. It is showcased on various platforms, including television, digital media, and social media.