MiQ announces its acquisition of Grasp, a French media governance and data quality company, signalling MiQ’s third financial investment in its commitment to enhancing the digital advertising ecosystem. The acquisition aims to address the increasing complexity advertisers face in navigating digital media channels, with data indicating potential overspending and data loss due to manual processes.
Grasp’s Software as a Service (SaaS) suite is positioned as a preventative solution, emphasising quality assurance and compliance to preempt non-compliance and governance issues before campaign launch. The company, currently serving over 8,000 users globally, counts among its clients renowned brands such as L’Oréal and PepsiCo, as well as media agencies like Havas Media Group and WPP.
“Grasp’s technology strategically adds the first SaaS platform to our offering and – as we double down on investments that are future-facing and focused on advancing the current programmatic experience – will prove instrumental in strengthening media buying for brands and agencies across the globe,”Gurman Hundal, co-founder and CEO, MiQ, said.
Grasp is set to unveil a new avenue for collaboration with MiQ across all markets. Following the acquisition, the company will maintain its independence as a business unit under MiQ’s ownership, preserving its current brand. Both companies’ organisational structures will remain unchanged.
“Grasp consistently advocates for and helps bring operational excellence in digital advertising by empowering all in the media buying process and ecosystem to do the right thing from the very start. Under the MiQ umbrella, we’ll have even more opportunity to bring strategic advantage, order, and efficiency to media buying processes and advance our shared mission to fuel operational excellence in new and exciting ways,” Pierre-Lou Dominjon, co-founder and CEO, Grasp, said.