Under the umbrella of Manforce, Epic Condoms has roped in Radhika Apte as its brand ambassador.
The brand has unveiled the campaign with Radhika Apte that emphasises the importance of female pleasure and choosing the right condom for themselves. The choice of condoms has been a prerogative of men, making it a sensitive and often avoided subject among women.
The brand aims to bring a paradigm shift in the mindset through the campaign. It empowers the women to come to the forefront. The film emphasises never compromising on pleasure, protection, and comfort. This decision should not be left to anyone but should be made jointly by both partners.
The brand has launched the Epic ThinX Condom, which is ultra-thin, free from harsh chemicals and 0.03 mm thin while offering a natural feel and is vegan with easy-peel packaging.
“We aim to educate our audience about the importance of choosing the right condom. The campaign highlights that sexual intimacy involves a deep connection between partners, and making informed choices about protection should not be left to anyone else,” Rajeev Juneja, managing director and vice chairman, Mankind Pharma, said.