Henry Harvin Education, an ed-tech platform, collaborates with author Chetan Bhagat for its latest ad campaign titled ‘StuckAtTheWrongJob.’ This marks Bhagat’s first extended appearance on screen, where he brings his humor to convey a message about finding one’s passion through education and skill development.
The campaign features a light-hearted video where a couple rushes into a police station to report the ‘theft’ of their son, portrayed by Chetan Bhagat. Bhagat plays Officer Chetan, a humorous police officer who turns the act of filing a complaint into a captivating story. The ‘theft’ referred to is not a physical possession but a misdirected career path.
In the narrative, the husband-and-wife duo seeks to file an FIR for the “theft” of their son, whom they believe has been taken away by the wrong career choice. Officer Chetan, played by Bhagat, adds drama and humor to the situation, creating an engaging storyline.
The ad concludes with Bhagat suggesting a unique FIR title, ‘Maa k Anchal se Anchal ko Maa banane tak ka safar’ (The journey from the mother’s embrace to embracing one’s passion). The voice-over transitions to a promotion for Henry Harvin’s courses, encouraging individuals to explore over 1200 courses across various industries.
Chetan Bhagat leads Henry Harvin’s ad campaign, infusing humor into a message of liberation from career norms. As the campaign’s driving force, Bhagat inspires youth to pursue their passions, blending wit, creativity, and education for a refreshing take on career development. The campaign prompts individuals to break free from conventional boundaries, urging audiences to unlock professional possibilities under Bhagat’s guidance.