Ferrero India, a subsidiary of the Ferrero Group, launches a digital campaign featuring Bollywood actor Sara Ali Khan ahead of Valentine’s Day. The campaign, titled Ferrero Rocher Moments, aims to celebrate the season of love with a straightforward narrative.
Set against a backdrop that captures the essence of February, Sara Ali Khan takes center stage in the campaign, delivering her signature Shayari to evoke the spirit of Valentine’s Day. Through her expressive charm, she emphasises the role of Ferrero Rocher Moments as a delightful indulgence to enhance the joy of love and companionship during this special occasion. Encouraging viewers to #MaketheMmmmomentPerfect, Sara Ali Khan lends her unique flair to endorse the delectable treats.
The campaign is designed to offer consumers a genuine product experience, highlighting Sara’s personal affinity for the brand. With her heartfelt gestures and genuine delight upon tasting the product, Sara exemplifies the essence of Ferrero Rocher Moments. The incorporation of the “Mmmmoment” voice device and product dramatisation further accentuates the brand’s appeal, reinforcing its reputation for delivering both delight and exquisite taste.
“Valentine’s Day celebrates the cherished moments spent with our loved ones and paves the way for more such memories. This year, with our campaign film starring Sara Ali Khan, we encourage consumers to embrace the spirit of love by gifting and sharing our premium Ferrero Rocher Moments to the special people in their lives. Our objective is to be a brand that effortlessly blends into these beautiful occasions, adding to the excitement of making joyous memories that lasts forever,” Zoher Kapuswala, marketing head, Pralines, Ferrero India said.
Manufactured at Ferrero India’s state-of-the-art plant at Baramati, near Pune, Ferrero Rocher Moments is a part of the government’s ‘Make in India’ initiative. Ferrero Rocher Moments comes in an easy-to-share premium gifting pack and is crafted to make the brand relevant not only to festivals but to everyday occasions as well.
The digital campaign will be leveraged across social media platforms.