Concentrix has launched a new campaign called #BestJobEver, aiming to attract job seekers with a fresh approach to traditional marketing. The campaign seeks to appeal to Gen Z and Millennials by offering fulfilling career opportunities with a focus on continuous growth, learning, and networking. Concentrix positions itself as a brand that resonates with the values and aspirations of individuals, emphasising its people-centric approach.
“Our recent recruitment campaign is all about mixing a bit of fun and a touch of the good old days, presenting career options as though they were products. We aim to catch the eye of potential talent by tapping into those feelings and thought processes we all go through when picking out products. But it’s not just about drawing folks to fill vacancies. We’re looking for people who think their job hunt is a significant investment in their future,” Shantanu Chakraborthy, senior director marketing, Concentrix, said.
The campaign has a streak of innovativeness, giving it a fresh and exciting look. The Concentrix marketing team has curated the campaign along with Ants Digital, their agency partners. The campaign is live on Instagram and getting great response from the audience.