Malabar Gold & Diamonds has launched its new ‘Solitaire One’ collection through a campaign starring Bollywood actress Alia Bhatt, who is the brand ambassador. The campaign, which includes a film conceptualised by DDB Mudra, showcases three intertwined love stories, with solitaires symbolising lasting love and cherished moments. The narrative emphasises the emotional connection between individuals and these timeless gems, the company stated.
“With ‘Solitaire One,’ we have crafted more than just a collection – it’s a celebration of timeless beauty and the power of love. The campaign captures the deep emotional connection women share with solitaires, symbolising both elegance and enduring moments. We are thrilled with the response the campaign has received and are proud to offer a piece that represents the strength, grace, and individuality of every woman who wears it.” MP Ahammed, chairman, Malabar Group, said.
From what is understood, the new collection features a selection of natural diamonds, with all diamonds above 0.30 ct undergoing a two-way certification process to ensure high quality. According to the company, the jewellery is available in showrooms nationwide.