As cricket fever rises ahead of the ICC Men’s T20 World Cup, Disney+ Hotstar unveils its campaign ‘Free For All, Har Match Har Ball’ (Free for All, Every Match Every Ball) with Kartik Aaryan reprising his role as brand ambassador.
Free cricket for the masses:
The campaign spotlights Disney+ Hotstar’s free mobile streaming offer for the T20 World Cup, aiming to ensure cricket fans across India can savour every moment without a subscription, thus democratising access to this highly anticipated event.
A celebration of cricket fervour:
The ad, directed by Vijay Maurya, captures the essence of India’s cricket obsession. Aaryan, decked out in an Indian jersey, energises fans from diverse backgrounds, symbolising the unifying power of cricket. A catchy jingle underlines the accessibility of watching every match and every ball for free on the Disney+ Hotstar mobile app.
Legendary endorsements:
Irfan Pathan and Sanjay Manjrekar’s cameos add star power to the ad. Aaryan himself, a lifelong cricket fan, expresses his excitement for the tournament and reiterates his delight at collaborating with Disney+ Hotstar again, merging his passion for cricket and entertainment.
Free mobile streaming starts June 2nd:
With the ICC Men’s T20 World Cup kicking off on June 2nd, 2024, cricket enthusiasts can gear up to experience the action live and for free on their mobile devices through Disney+ Hotstar.