AbhiBus launched an ad campaign featuring Mahesh Babu and Rajendra Prasad. Set to kick off this summer, the campaign will feature the magical duo of Mahesh Babu and Rajendra Prasad in a series of ads set to launch across different festival seasons throughout the year. The new ad campaign has been directed by Anil Ravipudi. The ad highlights the last-minute booking that AbhiBus offers to millions of travellers across India.
The ads will be launched across TV and digital platforms. The TVC, released features a banter between a playful uncle and his nephew. The advertisement starts with Babai (Rajendra Prasad) preparing for his exam; Abhi (Mahesh Babu) enters the room and asks what he is doing. Babai responds that he has promised Kanakam that he will top the exam. Abhi, seeing nothing he can do and not wanting to engage further, tries to leave. Babai then asks Abhi to go for a trip to Tirupati, thus leading to a comical turn of events that results in the duo embarking on a last-minute bus journey to Tirupathi, showcasing the booking process of AbhiBus.
“While Rajendra Prasad is a legend with close to 50 years in the film industry, Mahesh is a household name and a star. The duo has created magic on screens every time they have appeared together and it is this chemistry and humorous energy that we have drawn on in our upcoming series of ads. Their popularity and relatability make them perfect ambassadors to convey our message of celebrating travel and togetherness with your loved ones. Through this campaign, we aim to connect with our audience on a deeper level and reinforce our commitment to providing seamless and joyful travel experiences,” Rohit Sharma, COO, AbhiBus (ixigo bus business), stated.
The idea was to design a campaign matching AbhiBus’ brand image. The brand decided to team up with Rajendra Prasad and Mahesh Babu, as the duo are known for their on-screen chemistry and comedic timing. With a focus on incorporating humour and relatability, the ads will feature funny interactions and playful banter between the two actors.