With the aim of encouraging young girls to make an effort and look good for themselves during the lockdown, Sunsilk has released a series of #lockdownhairstyles for each day of the week. Conceptualised by Wunderman Thompson South Asia, these videos showcase different DIY hairstyles for girls.
The shampoo brand has released five videos for the week such as ‘Boss Girl Monday’, ‘Trendy Task Tuesday’, ‘Wow Wednesday’, ‘Studytime Thursday’ and ‘Movienight Friday’. According to the brand, all the episodes in this series were self-shot on a phone and through zoom. Through each episode and each new look, the emphasis was on ways to find the good even during this challenging time.
Moreover, the campaign, which has been launched across the brand’s social media platforms is also encouraging girls to participate and send in their innovative hairdos. “5 new hairstyles, 5 days of the week to beat the lockdown!,” the brand wrote on its social media platform.
Part of the WPP network, Wunderman Thompson is a Part creative agency, part consultancy and part technology company that offers end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience. The brand has a team of 20,000 people in 90 markets around the world offering expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production and technology. Wunderman Thompson South Asia Group provides integrated communication solutions to its clients through its network across India (New Delhi, Mumbai, Kolkata, Chennai, Hyderabad and Bangalore), Sri Lanka and Nepal. The group includes Wunderman Thompson, Contract Advertising, ADK-Fortune and Mirum. With a reach of over 1000 employees in over 18 offices across three countries, the agency works with some of the most well-known and ambitious Indian and global brands, supporting them across data-driven communications, experiences and platforms.
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