A new range of immunity products has hit the health and wellness segment
‘Brands are doubling investments in content marketing’
Saregama looks to create additional revenue streams with the new versions of its music player
ASCI’s guidelines will come into effect by the end of March after consultations with industry stakeholders
Homegrown liquor brands add zing to their blends with local ingredients
‘Opportunity in mass markets is thrice that of in urban cities’
The pay-per-view streaming biz in India is gathering steam, as BookMyShow and Eros Now, too, join the fray
Sood is said to be charging about `1-2 crore per endorsement
Can offline gyms make a strong comeback?
‘Cost of creating content rising 10-30% every year’
Pop-culture merchandise brands diversify offerings and take the omnichannel route to stay relevant
Real-life celebrity pairs make sense for brands in terms of visibility as well as fees
Brands which are normally risk averse may want to sign up cricketers who have become stars overnight to make the…
A variety of D2C coffee brands have entered the market
‘Live streaming coming of age is a key outcome of the pandemic’
How OTT platforms have benefitted from the dearth of entertainment avenues in the past year
Because people are making profiles on multiple apps, “as we move forward, we may see that the era of monolithic…
Bookstores and publishers embrace digital to drive sales
