From NBA’s Ek game challenge to Facebook More together – why these ads created a buzz
As per industry estimates, nearly 30,000-40,000 people watch a match live at the stadium
In 2019, it made Myntra Fashion Superstar, produced a web-documentary based on MS Dhoni’s life for Hotstar, and a fiction…
As brands pledge to advertise to children responsibly, how will it impact consumption of products with low nutritional value
The brand has also developed two customised television commercials for Delhi and UP
Apart from a content deal with ALTBalaji, the OTT platform has entered into alliances with e-commerce portals
From his favourite shows to books, Pandita talks about his indulges
Formats such as digital displays, augmented reality-based games, are being tested, but without much success
Online music streaming had a reach of 37% in 2019 while that of radio declined to 41%. In absolute numbers,…
2016, it had launched sub-brand Bisleri Pop with four variations of carbonated soft drinks — Limonata, Spyci, Pina Colada and…
Currently, 43% of Marico’s e-commerce business comes from premium products and new products in the food and personal care categories
The ad industry is estimated to grow at 10.7% during the year. Digital media is estimated to grow at a…
As marathons becomes a popular vehicle of marketing for brand, one wonders of its a strategic tie -up or simple…
Budget 2020-21: The Budget says it will put aside Rs 2.83 lakh crore for the agriculture sector, of which Rs…
From her favourite shows to books, Purohit talks about her indulges
There could be another option, though. Neena Dasgupta, co-founder CEO, Zirca Digital, suggests that news outlets could turn into products…
According to industry watchers, TRAI introduced the new amendment because the first tariff order did not have the desired effect…
TRAI has justified its move by noting that some broadcasters increased their à la carte channel prices by more than…
