In India, digital media buyers have witnessed a minimum of 15-25% drop in ad rates of biddable digital inventory
From Rajat Wahi, Dheeraj SInha to Saurabh Uboweja, experts decode the post-lockdown consumer behaviour
As per a report by BARC India and Nielsen, there has been a 30% increase in the time spent on…
The platform claims to be opening into television. It is also available on Mi phones as part of the Mi…
The live streaming feature on social media platforms is seeing a huge uptake during the lockdown
DD National, with its reruns of Ramayan, leading the growth of Hindi GEC category
According to a study by Broadcast Audience Research Council India and Nielsen India, there has been a 44% increase in…
According to a report, news apps have registered a 41% increase in time spent during the coronavirus disruption period so…
According to Euromonitor International, the pet food category is worth Rs 2,284 crore
From playing the reruns of popular shows to using video conferencing tools to create content, broadcasters are using different methods…
Mindshare’s Global CEO talks about how India is a key market despite its sluggish growth
Mindshare and GroupM have implemented their own tools that are better than the industry standards, and we use our own…
With consumption dropping to nearly zero in several categories, some brands have brought advertising to a complete halt and are…
From Dabur to Fevicol, how brands are staying socially relevant in the face of coronavirus
The media and entertainment sector has felt a big pinch post the closure
The SVoD platform plans to launch 30 shows in a calendar year
Sports sponsorship saw a healthy uptick in 2019, registering a growth of 17% despite the overall advertising industry experiencing slow…
Active sleep solution companies such as Wakefit, Wink & Nod, SleepyCat, Sunday and Flo have adopted a direct-to-consumer model
