As per a BARC-Nielsen study, there was a 19% increase in the time spent on watching OTT originals during April…
AXN and FYI TV 18 among English entertainment channels that have gone off air
This comes close on the heels of the Black Lives Matter movement that’s gaining prominence across the globe.
In the meantime, cautious brands are recalibrating their digital media spends for the short term. Mondelez India, which has leveraged…
Marico, ITC, Dabur, CavinKare and Pee Buddy are among companies that have forayed into this category
Even before the lockdown, the local authorities occupied nearly 70% of the media
The government’s move to allow the sale of non-essential products on e-commerce and the partial reopening of retail stores in…
The EEMA estimates that the Rs 10,000-crore events industry stands to lose nearly 80% revenue in 2020-2021
Ever since the government mandated the use of masks, fashion labels have started selling reusable cloth masks of varied strengths
Besides building tech-enabled online retail, L’Oréal to focus on products across price points, among others
OTT apps began mainly as online destinations for catch-up TV but now they have the ambition to become super apps…
Handset manufacturers to alter product portfolios and adopt a multi-channel route to beat the lull in sales
Advertising in print is slowing to a trickle
The company which in all runs 350 stores across the country, claims to have got 45-55% of its business back
Even though viewers have been starved of live sports and may be awaiting the return of sporting events, advertising revenue…
Local products gain market share as bigger FMCG companies struggle with supply chain issues
As per a report by BARC India, viewership of OTT originals has been dismal in the Hindi speaking markets in…
There has been a marginal increase in the number of brands advertising online now
