The OTT platform which claims to have 4 million subscribers is not in a hurry to break-even

Data from TAM Media Research shows overall volume of advertising has dropped 12% between January to April 2020 when compared…

The public sector broadcaster plans to air popular old shows as well as fresh new content on DD RETRO

The recently rebranded Disney+Hotstar video streaming service has raised funds in lieu of approximately 278 crore shares.

According to industry estimates, the film industry has already lost Rs 1,000 crore post the implementation of nationwide lockdown

Cancellation of events and activation will force the industry to lay-off employees, reduce salaries besides closing of companies.

Despite recording a 298% increase in viewership, news channels recorded 11%-15% reduction in the volume of advertising

Compared to this, TV had clocked ad revenue worth Rs 7,500 crore in Q1,FY20

Hindi at 32% share of ad volumes, emerged as the biggest contributor posting just a percentage rise

The films industry posted a decline of 29.1% to Rs 1062.4 crore in Q1,CY20 when compared to same period, last…

Recording 30% growth, digital is third in line at Rs 2,900 crore, while ad spends on radio stood at Rs…

The eight franchises in total are expected to earn sponsorship revenue worth Rs 450 crore – Rs 500 crore

The new campaign which features actor Katrina Kaif plays on the theme ‘Naya Slice Itna Thick Kaise’

Known for its disruptive campaign, Burger King portrays decayed ad in its latest campaign

Akshay Kumar will be seen donning a number of fun and off-beat avatars as part of the new campaign

With this, Hotstar VIP and Premium will be rebranded as Disney+Hotstar

The beer brand looks to be EBITDA positive with the sale 20,000 cases a month per region in a couple…