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    1. Business News
    2. Authors
    3. vainavimahendra

    Vainavi Mahendra

    LT Foods Ltd has rolled out the snack in a joint venture with Japanese rice crackers company Kameda Seika.
    LT Foods, owner of Daawat Basmati, to spend Rs 45 crore in operation and marketing

    Daawat Basmati Rice’s parent company recently launched a new snack Kari Kari

    By Vainavi Mahendra
    Updated: January 29, 2020 19:01 IST
    #RightToColour is a digital led campaign which the company will amplify through their social media handles.
    Panasonic Lumix aims to empower colourblind photographers

    The company rolled out #RightToColour campaign on Republic Day

    By Vainavi Mahendra
    January 26, 2020 15:11 IST
    Paytm emerged as the most advertised brand
    Radio ad insertions dips by 9% in 2019: TAM AdEx

    KP Pan Foods emerged as the top advertiser in 2019

    By Vainavi Mahendra
    January 21, 2020 16:32 IST
    Top 10 advertisers, Top 10 brands
    Trivago replaces Vaseline to emerge as the most advertised brand in Week 53: BARC

    Meanwhile, Hindustan Unilever Limited remains the biggest advertiser

    By Vainavi Mahendra
    January 11, 2020 16:27 IST
    Car advertisement: TAM AdEx
    Car advertisement on radio rose 27%, while digital posted a 45% drop in 2019: TAM AdEx

    Programmatic grabbed the highest share at 55% share in terms of ad volume on digital followed by direct at 41%…

    By Vainavi Mahendra
    January 7, 2020 16:30 IST
    Top 10 advertisers, Top 10 brands
    Vaseline emerges as the most advertised brand in Week 52: BARC

    Meanwhile, Hindustan Unilever Limited is the biggest advertiser

    By Vainavi Mahendra
    January 4, 2020 16:34 IST
    Zee Entertainment Enterprises Limited, ZEEL
    ZEEL looks to earn most from advertising on the back of four regional channels

    Zee Entertainment Enterprises Ltd: It recently launched four new channels including Zee Biskope (Bhojpuri), Zee Thirai (Tamil) and Zee Picchar…

    By Vainavi Mahendra
    Updated: December 24, 2019 12:54 IST
    RB's Dettol launches new product
    Reckitt Benckiser takes social media route with #CleanIsNotGermFree, for its latest campaign

    The two-phase campaign has been rolled out to promote the company’s new product, Dettol Disinfectant Spray

    By Vainavi Mahendra
    Updated: December 24, 2019 13:10 IST
    Voltas Beko rolls out a new campaign on digital; invests Rs 25 lakhs

    Digital accounts for 70% of the ad-spend while the remaining 30% has been diverted towards below-the-line (BTL) activations.

    By Vainavi Mahendra
    November 29, 2019 17:34 IST
    adidas opts for digital marketing
    adidas looks to bring in societal changes through its campaigns; opts for digital

    The sportswear firm has focussed on creating a desire for the brand as part of a five-year strategy

    By Vainavi Mahendra
    Updated: December 24, 2019 13:06 IST
    Swiggy
    The Swiggy conundrum: How the food-tech platform waived off the ‘waiver’

    Swiggy which offered to waive off fee in case of one of its consumers, retracted its steps quickly

    By Vainavi Mahendra
    Updated: December 24, 2019 13:05 IST
    In the last 18 months, Durex as a brand has clocked more than a 50% increase in sales.
    How Durex ‘unbores sex’; Reckitt Benckiser rides on digital and TV to promote its new range of condoms

    The company enters the mass segment with the launch of flavoured condoms including bubblegum, wild sea and vanilla popsicles

    By Vainavi Mahendra
    Updated: December 24, 2019 13:03 IST
    Gupta joins Google from Star and Disney India where he was the managing director
    Star India’s Sanjay Gupta to join Google India as county manager and VP, sales and operations

    Sanjay Gupta to Join Google India as Country Manager: Gupta who is currently serving notice period at Star India, will…

    By Vainavi Mahendra
    Updated: December 24, 2019 13:03 IST
    The US-based cab-hailing firm has which has rolled out its campaign only in Delhi NCR, has used print, radio besides OOH to promote it (promotional image)
    Uber urges Delhiites to #LeaveYourCarBehind; uses print, radio, social media to promote the cause

    The ride-hailing platform revoked surge pricing between November 4-14, during the period of Odd-Even scheme in Delhi NCR

    By Vainavi Mahendra
    Updated: December 24, 2019 13:01 IST
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    Latest News

    Jayant Balan, a senior business leader at Voltas

    Home appliances biz to grow 3x in 3-5 years: Voltas

    Nifty and Sensex Log Third Straight Weekly Gain on Strong GDP, Global Rate Cut Hopes

    Indices extend winning streak for third consecutive week 

    NFRA to get powers to draft regulations

    Microfinance Portfolio Shrinks for Sixth Quarter

    Funding squeeze pushes 5 million out of formal finance: MFIN

    India's Q2 FY26 GDP Soars to 8.2%

    GDP growth jumps to 6-quarter high of 8.2%

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