
For a brand that entered the Indian market two decades ago, 2016 was a particularly hard year for KFC. Not…
For a brand that entered the Indian market two decades ago, 2016 was a particularly hard year for KFC. Not…
The recent campaign for Asian Paints’ Ultima Protek with Ranbir Kapoor and his unconventional casting looks to establish the product…
From cracking client briefs, braving pitches and nerve wracking deadlines, and living to tell the tale — a few from…
There’s what you do best. And then there comes a time to evolve. Idea Cellular, in its latest communication, champions…
From Pan Bahar, Snapdeal-Aamir Khan and Baba Ramdev to Cyrus Mistry, Siddharth Roy-Kapur and Balki, 2016 has been a melting…
From stylish to sentimental to the ‘aww’ factor, this year’s set of global Christmas advertising has something for everyone.
They’re usually lean, smart and agile, with a high risk appetite that only challenger brands can afford. Disruptors — brands…
I’m usually the last to join the TV series party. I am typically on Season 1, when the world has…
Where consumers have had to face lines and inconvenience, some brands see only opportunities. BrandWagon takes a peek into a…
Shereen Daver, global business director, Female Tribes and Bindu Sethi, chief strategy officer, J Walter Thompson India, speak with BrandWagon’s…
Halve was the co-founder of brand consultancy chlorophyll
A recent ad film for Skoda Rapid makes a bid to highlight the newly stylised, feature-driven hatchback
Whenever someone mentions the phrase ‘talent crunch’, an agency’s recruiting angel loses her wings. The worst thing to happen to…
In 2015, social and digital media agency Social Wavelength joined the J. Walter Thompson network as Mirum, in India.
Ranveer Singh: Attaching legal responsibility may not be sensible
When you have got a good thing going, you amplify it as much as possible. Such seems to be the…
Catering to the selfie craze seems to be paying off for Oppo, the smartphones brand which is climbing up the…
With Sunny Leone, Jacky Bhagnani and the energy factor, Gold Fogg energy drink’s maiden ad may get a certain segment…