The TVC shows a group of youngsters at a Burger King store sharing their versions of how they think ‘Whopper’…
Vikas Agarwal of OnePlus India speaks about sticking to the digital-first strategy, how important the Indian market is to the…
The Google-YouTube controversy earlier this year is another example of why the conversation about brand safety is something that every…
With little or no advertising, a whole host of local chips/wafers brands are quietly eating into the market share of…
Coca-Cola’s summer TVC, Elevator (#LiftTheFeeling), features Deepika Padukone and aims to refresh the consumer’s memory about what their go-to drink…
Airbnb’s Amanpreet Bajaj speaks about the growing potential of the Indian market at a time when the company is looking…
The film opens with a senior investigation officer arriving at a crime scene where the dead victim is, well, a…
BrandWagon asks experts how a brand can use such unwarranted attention to its advantage.
Advertising Standards Council of India (ASCI) recently announced a set of guidelines that will help celebrities to perform due diligence…
There’s more than just vanilla advertising at play at London’s primary international airport. A captive audience is every marketer’s dream…
At the Adobe Digital Marketing Summit 2017 held in Las Vegas recently, Adobe launched its Experience Cloud which includes Adobe…
The Maternity Benefit (Amendment) Bill 2016 passed recently by the Lok Sabha has evoked, as every Bill does, an analysis…
Where a Lux Cozi wearer listens to Varun Dhawan flagging the message, Ranveer Singh puts it down to Rupa Frontline’s…
The jackpot that mobile wallets hit post November 8 is, by no means, time for them to be lulled into…
Fastrack’s latest ad communicates the launch of its Lightweights watch collection through a cheeky, irreverent narrative
For Tata Tea, Jaago Re started out as any other cause marketing campaign in 2008 but has now evolved to…
Bengaluru-based Enable India, a not-for-profit organisation assisting companies in recruiting PwDs, has catered to over 600 companies across sectors over…
The great thing is that success encourages more success. If you have stood up on the stage at Cannes, it…
