Bajaj’s TVC for Dominar 400 looks to do two things: one, to present itself as an alternative to Royal Enfield,…
From a time where there was a laundry list of e-tailers in the online grocery space, we are down to…
Not only has this made the segment bigger, it has also opened up avenues for players in terms of how…
Patriotism or a feeling of national pride is one of the important emotions around which brands over the years have…
The over three year-old agency, Enormous Brands, has moved on from ShopClues’ Ghar Wapsi days to Aagey Badho for OLX,…
To communicate its services, Tally Solutions’ GST ready campaign leverages the transition period that businesses are undergoing currently
Wieden & Kennedy (W+K) is celebrating its 35th anniversary this year with a new leadership team. BrandWagon’s Shinmin Bali catches…
A lucrative segment with great potential and a bunch of players well familiar with the operating landscape. That, coupled with…
If not in this profession, I would have been Owning and running a vineyard, she said while talking to BrandWagon.
Policy Bazaar’s current campaign has its job cut out for it, armed with a fairly simple execution and tactical messaging.
He says chhole bhatura tophis list of indulgence.
The motorcycle brand, famous for the customer communities it creates, has set its sights on capturing a bigger slice of…
Motilal Oswal marks 30 years of operating in the equity and wealth creation space with an effective new campaign that…
Jaguar’s 2016 #FeelWimbledon campaign looked to bring the Wimbledon experience closer to the commuting public.
With OOH making use of digital technology for engaging consumers rather than letting them be passive recipients of the message,…
Celebrity endorsement is a tricky business with the personality’s association with a brand extending informally even after the contract end…
A quick hit on the internet about ‘Crocs are…’ brings forth auto-complete suggestions that range from ‘ugly’ to ‘awesome’, ‘cool’…
With the recent announcement of GST (Goods and Services Tax) rates for various sectors, its foreseeable impact on consumer sentiment…
