The youngest entrant in the sauces, dressings and condiments space, Veeba is looking to catch up in the market going…
With women’s safety being a matter of paramount importance in the country today, brands have a real opportunity to address…
Advertising is considered a reflection of society, which is currently undergoing a transformation.
I picked up several books during the Christmas holidays and have begun reading two of them: The Noodle Maker of…
Between content, emerging trends and technologies, big data, analytics, and ever evolving strategies, there are a lot of things pulling…
IDFC is out with another cheeky campaign striking a blow to the often serious toned BFSI ads
Nissan and Datsun aren’t terribly old in India; since their launch, the two car brands from the Nissan Motor India…
Millennials might bring in repeat purchases for brands, but it is the older generation that has heavier wallets and higher…
As consumers slowly become more willing to try branded mattresses, given that it is a cost-sensitive proposition, long-standing traditional players…
Since November, 2017, Cannes Lions has been in the news for two things. One, Terry Savage is moving on from…
Dialling up the fear of missing out factor that plagues the current youth generation, BookMyShow presents itself funny side up…
MIB’s directive last month about a ban on airing condom ads (with sexually explicit content) on TV during daytime received…
BrandWagon handpicks some of the big-bang developments that made headlines this year
While international pizza brands were responsible for creating the pizza eating culture and occasion in India, the excitement in the…
With standard business coming in from metros, high-street fashion brands are looking for greener pastures in non-metros. So far, the…
As per Kotak Wealth Management’s The Indian Ultra HNI: Optimism Uninterrupted report, smaller cities are playing a considerable role in…
Myntra’s No Questions ad focusses on the small-town consumer, addressing their pain-points. And it does a good job
The key to managing influencer programmes is to allow them to speak in their own voice. Brands need to resist…
