Apart from working towards a bullish revenue target, Max Fashion India hopes to shed its long-standing ‘value for money’ image…
Brands are adding more zing to the plain biscuits category, in the face of premium biscuit offerings becoming popular.
A proponent of slow but steady growth, Natural Ice Creams is, on the back of its rebranding efforts, in expansion…
The latest TVC for Carvaan makes a compelling case for the product as a wedding gift.
Brands have display campaigns launching every fortnight, month or quarter. There is consistency in the conversation they are having with…
Subscription-based meal delivery services are trying to get their foot in the door, even as food aggregators establish themselves in…
Since its inception in 2016, homegrown sportswear brand Alcis Sports has strived to become the trendy alternative to international brands,…
KPMG’s Digital Classifieds in India 2020 report finds that matrimony is expected to grow at a CAGR of 19% till…
The recent launch of Oppo R17 Pro marks Oppo India’s pronounced entry in the premium segment.
Confectionery brands are expanding their portfolio as premium chocolates find takers. But it’s a bittersweet growth curve.
As Indian tourists warm up to the idea of homestays, Airbnb is strengthening its offerings with services such as Experiences.
The testimonial style of advertising is fairly common in the beauty and personal care category, but if it features actor…
Malls with high average footfalls tend to earn 5-8% as additional revenue per month through brand activations. A major component…
The new Santro competes with Maruti Suzuki’s WagonR, Tata Tiago and Maruti Suzuki’s Celerio in the mid-compact segment.
There is a myth that olive oil is useful only for baby massages. When we bought Leonardo four years ago,…
How do handbag brands hope to stand out despite similar looking ads and communication strategies?
To publicise the sale, Amazon had a festival band generate buzz on ground, at metro stations and airports, and with…
Optical solutions provider Lenskart, having turned profitable six months ago, is looking beyond being a manufacturer and retailer for eyewear…
