A Review Corner of Diwali Ads from Coca Cola, Nokia, Haier, Housing.com, Croma.
With a two-pronged campaign strategy in place, Pepperfry looks to engage young buyers this festive season.
According to a Counterpoint Research report, OnePlus led the premium smartphone market in India with a 40% share in Q2…
Oral care accounts for 17.3% of its India FMCG business. In FY18, Dabur’s flagship product Dabur Red Paste crossed the…
Saregama’s portable digital music player Carvaan took to the market last year with a collection of 5,000 old Hindi songs,…
Leggings brands are luring shoppers with the promise of variety and value for money fashion
Plus size consumers are unfortunately at the receiving end of high apparel MRPs. This limits the category to urban areas,…
The last few years have seen players in the on-demand home services segment (beauty, home cleaning, plumbing, packers and movers,…
Swiggy will double its technology headcount to build robust operations, deep personalisation and connected supply chain systems. We are also…
A handful of players are looking to attract women to organic and natural feminine hygiene products
While bottled water is a need-based purchase, the functional and flavoured water category is trying to find room to grow…
Says wants to explore Africa.
Future Group’s Big Bazaar went live with its website bigbazaar.com on the midnight of August 10 as a re-attempt of…
Increasing digital and smartphone penetration, coupled with enthusiastic consumption of online video content, is spurring the movie marketing shift to…
Sapiens is the current book am reading. Love it! I have a lot of books on my bookshelf that I…
Sapiens is the current book am reading. Love it! I have a lot of books on my bookshelf that I…
Trivago needs to build brand stickiness and craft travel experiences in order to rope in loyalists.
HP Inc India’s Print Befikar ad for the Ink Tank printer conceptualised by BBDO presents a situation most working parents…
