Gearing up for its Prime Video service launch in India, Amazon is firming up its content strategy by associating with…
Every tale has an ending. But not for some exasperatingly long-running TV shows, whose dramatic plots have somehow become an…
Long-running TV shows have become an important part of viewers’ daily lives with the audience hooked to every twist and…
Having been very vocal about the satellite capacity problems for DTH ops, Tata Sky’s Harit Nagpal tells BrandWagon’s Chandni Mathur…
In typical Rohit Shetty style, the ad is presented like a Bollywood film showing a community ruled by warlords. The…
With plans to increase its 21 Best Price Modern Wholesale stores in nine states to 70 over the next few…
Alibaba Mobile Business Group company UCWeb aims to be a content distributor and wants to digitise entertainment content on mobile.…
The success of Pokémon GO has opened up a vista of possibilities for game developers and advertisers alike. BrandWagon examines…
IKEA’s latest global ad presents a hilarious version of eating food together in the 21st century in the backdrop of…
We are seeing rapid growth coming from smaller cities and our language content consumption in South India is growing by…
After shedding its music format 4 years ago, channel has marked a return to the arena
Red FM has launched its second radio station in Mumbai, Redtro, aiming to fill in the need gap of having…
The last time you tuned into an MTV or a Channel V, chances are that you were met with an…
Being the youngest network among the big four, Viacom18 has seen its businesses grow quickly and take the leadership slots…
With BARC’s rural data, the business sentiment for FTA (free-to-air) channels is improving. So much so that some broadcasters are…
With BARC’s rural data, business sentiment for FTA (free to air) channels seems to be improving
Started in 1991, Pittie Group focussed on the real estate business for 20 years before diversifying into various other businesses…
In India specifically, real estate availability is a challenge because we want to be wherever our customers expect us to…
