In its first ad film since an identity shift to Experience Bengal, West Bengal Tourism attempts to woo NRIs and…
In a battle of incentives, cab aggregators Uber, Ola and Meru are stepping over themselves to provide various value-added services.…
People are fed up with slow load times, intrusive ads, poor creative quality and too many ads following them round…
Cohesive offerings by agencies are the need of the hour with technology impacting all media channels equally. This was an…
Transitioning from simply connecting people to building business ecosystems, social media platforms are wooing brands with various offerings and metrics.…
From Pan Bahar, Snapdeal-Aamir Khan and Baba Ramdev to Cyrus Mistry, Siddharth Roy-Kapur and Balki, 2016 has been a melting…
Sonata’s debut ad for its ACT range of watches borders on being a product demo and fails at building the…
With a shift towards mobile and video advertising on the back of increasing mobile users and improved digital infrastructure, an…
Gaming, betting and lotteries contribute heavily to the development of Sikkim and in fact, it is the only state to…
Sony Entertainment Television has changed its on-air look with vibrant colours and a new anthem as it refreshes its positioning…
Having launched it as an experiment, Sattvik Mishra and his friends only woke up to the vast possibilities of ScoopWhoop…
The launch campaign for Wrigley India’s Doublemint brings in some degree of newness to the category, which has so far…
Geo-targeting of ads on TV is a significant way of unlocking the hidden potential of available ad inventory. While still…
Idea still in its infancy in India, but can help broadcasters tap more advertisers
One of the largest media companies in the world, Walt Disney, is laying its focus on India by bringing back…
In its first TVC in three years, eBay India tries to break the mould with the now overused theme of…
The single biggest thing in India that is different from other countries is the percentage of sales still done through…
One of the oldest names in TV production and broadcasting business, Sri Adhikari Brothers (SAB Group) has seen many ups…
