Zee TV wants to be number one. We are reasonably certain that with the plans that are being put in…
With competitors focussing more on food delivery, FreshMenu’s approach in its new campaign is smart and appealing
To create differentiation, channels like Epic, Zindagi and Discovery ID created sub-genres within a mass genre. But their attempt to…
While focussing on solving technological video-related issues, Vuclip realised the need gap for locally relevant content and soon entered the…
We aim to get to Rs 5,000 crore by 2018 and Rs 10,000 crore by 2022, and a lot of…
President Francis J Underwood, in the latest season of the popular US drama House Of Cards famously said, “Let there…
The English genre had a challenging 2016, marked by a decline in TV ratings, according to a FICCI-KPMG report, The…
Marico’s campaign for its new range of products for men seeks to prioritise male grooming, but is combining valour with…
With consumption patterns shifting across platforms globally, audience measurement systems are also witnessing an evolution where the rules of measurement…
MUMBAI-BASED HOME textiles brand Welspun has its task cut out for FY2017-18. With an aim to be a $2 billion,…
With 3% of digital inventory accounting for 10% of OOH (out-of-home) spends, India is on the cusp of high growth.
With booming digital video consumption, telecom and DTH operators don’t want to miss the bus and have launched their own…
With the recent announcement of GST (Goods and Services Tax) rates for various sectors, its foreseeable impact on consumer sentiment…
With increased smartphone and broadband penetration, several opportunities have opened up for telecommunication and direct-to-home (DTH) operators to diversify into…
The ad film takes the viewer on a journey of life from the cradle to old age, all the while…
Fynd makes a worthy attempt in its first TVC, but will have to do much more to catch up with…
Cubicles and cabins in a corporate environment are rapidly undergoing a metamorphosis, turning into informal, people-friendly creative workplaces where employees…
The entertainment company plans to take its final screen count to 17 by the end of 2017 in partnership with…
