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    1. Business News
    2. Authors
    3. brandwagon online

    BrandWagon Online

    This move builds on YouTube’s earlier experiment with paywalled content, most notably Aamir Khan’s Sitaare Zameen Par, which premiered exclusively on the platform earlier this year.
    YouTube brings pay-per-view series to Indian audiences

    The platform will adopt a hybrid monetisation approach: the first two episodes will be available at no cost to encourage…

    By BrandWagon Online
    November 20, 2025 16:33 IST
    Three out of four videos received on WhatsApp are watched and forwarded, indicating that social sharing continues to hold far greater influence than orchestrated campaigns.
    Digital video ads flood India, but viewers remember almost nothing: Report

    Only 11 brands, including Zepto, Zomato, Meesho, Nescafé, Flipkart, Amazon, Swiggy, Blinkit, Country Delight, RummyCircle and Dream11, managed to cross…

    By BrandWagon Online
    November 19, 2025 16:07 IST
    The device, its metallic aesthetics, the name ‘Temple’, and the CEO’s own cryptic posts have collectively created a brand aura before the brand officially launches.
    What’s on Deepinder Goyal’s temple? Possibly his next startup

    He said he has been wearing the device for a year, and that it emerged from internal research his team…

    By BrandWagon Online
    November 18, 2025 17:04 IST
    WinZO currently offers over 100 games in 15 Indian languages developed by third-party studios worldwide, and also operates in the US and Brazil.
    ED raids Gameskraft and WinZO offices over alleged algorithm manipulation, crypto links

    A total of 11 premises were covered, five in Bengaluru, four in Delhi and two in Gurugram, including the companies’…

    By BrandWagon Online
    November 18, 2025 16:04 IST
    As per news reports, this is the first major revision since 2019.
    Govt approves 26% increase in print ad rates to support publishers

    Under the revised structure, the Central Bureau of Communication (CBC) will now pay Rs 59.68 per sq. cm for black-and-white…

    By BrandWagon Online
    November 18, 2025 11:27 IST
    Palicha said the company had experimented with various delivery fee and pricing models, but conceded that the response from consumers was largely justified.
    Palicha says Zepto’s dark patterns ‘Won’t happen again’ as company revamps pricing

    Zepto had faced widespread backlash over hidden fees, selective pricing, MRP manipulation and allegedly misleading discounts.

    By BrandWagon Online
    November 17, 2025 17:11 IST
    It characterises the movement of funds as evidence of “personal enrichment,” alleging that Raveendran, along with a former OCI representative, Rupin Banker, “abused OCI to facilitate a fraud on the Debtor and its creditors.”
    Byju’s ‘Roundtripped’ $533M says US court filing; Founders call allegations ‘Selective and Incomplete’

    In their statement, Byju’s founders said they “categorically and unequivocally” deny the accusations made by GLAS Trust in the latest…

    By BrandWagon Online
    November 17, 2025 16:19 IST
    The project was among the top agenda items during a visit by the company’s global board to India last month, led by CEO Nicolas Hieronimus.
    L’Oréal to set up one of its largest global capability centres in Hyderabad

    The proposed centre, distinct from the company’s existing research facilities in Mumbai and Bengaluru, will support global technology, innovation and…

    By BrandWagon Online
    November 17, 2025 15:46 IST
    “The fees we take are not a contribution to society, but it is used to help the organisation build itself so more students can avail better facilities,” Pandey shared.
    ‘I got a Rs 75 cr package and didn’t go’ Alakh Pandey’s ‘no-investor’ stand resurfaces as PhysicsWallah nears listing

    A YouTube video of Alakh Pandey talking to his students can be seen, where he describes how he got an…

    By BrandWagon Online
    November 13, 2025 12:28 IST
    As per media reports, the company aims to compete with established global players such as Subway and Tim Hortons while catering to India’s increasingly young and aspirational consumers who favour café-inspired formats.
    Haldiram’s denies reports to bring Jimmy John’s to India, says ‘purely conjectural’

    Founded in 1983, Jimmy John’s operates more than 2,600 sandwich and wrap restaurants across the United States, Canada, South Korea,…

    By BrandWagon Online
    Updated: November 10, 2025 17:11 IST
    he Norwegian parent never imposed expats in India, maintaining the brand’s “Kannadiga-ness.”
    Orkla’s Rs 10,000 cr story: When a Norwegian mining company married idli dosa

    For Rs 353 crore, Orkla acquired MTR Foods in February 2007. At that time, the latter was a regional brand…

    By BrandWagon Online
    Updated: November 8, 2025 09:37 IST
    According to Jain’s letter, the proposed asset sale would prioritise PF dues and payroll for the bottom 50% of employees, including ex-employees, while supporting the resumption of business in key markets.
    Bira 91 founder Ankur Jain plans asset sale to clear pending salaries, dues

    B9 Beverages’ key shareholders and lenders include Japan’s Kirin Holdings, Anicut Capital, and Peak XV. The company has identified “various…

    By BrandWagon Online
    November 7, 2025 14:46 IST
    As per media reports, Meta asserts that it is ‘aggressively’ combating fraud, but the internal documentation states otherwise.
    Meta earned $16 billion from scam ads in 2024: Report

    Meta Platforms Inc., the parent company of Facebook and Instagram, projected that roughly 10% of its total ad revenue in…

    By BrandWagon Online
    November 7, 2025 13:48 IST
    The Bengaluru-based liquor maker, which commands the largest market share in India’s spirits segment, has been under shareholder pressure to divest non-core assets and streamline operations.
    United Spirits MD Praveen Someshwar says RCB non-core as Diageo begins review for potential sale

    “RCSPL has been a valuable and strategic asset for USL. However, it’s non-core to our alcobev business,” he said.

    By BrandWagon Online
    Updated: November 7, 2025 09:37 IST
    “Pizza Hut’s performance indicates the need to take additional action to help the brand realize its full value, which may be better executed outside of Yum Brands,” Turner said in a statement.
    Is Pizza Hut up for sale? Yum Brands weighs its next move

    The company’s chief executive, Chris Turner, said while Pizza Hut continues to perform well in several international markets, its overall…

    By BrandWagon Online
    Updated: November 5, 2025 12:59 IST
    While the Women’s Premier League ad rates are projected to rise by 15–20%, the tournament’s timing, coinciding with the men’s ICC T20 World Cup, may split advertiser attention.
    Women cricketers see surge in endorsements, closing in the gender gap

    According to industry executives, endorsement fees for captain Harmanpreet Kaur and vice-captain Smriti Mandhana could rise by 30–50%, riding on…

    By BrandWagon Online
    November 4, 2025 17:30 IST
    Starbucks pioneered China’s café culture after entering the market in 1999, but its market share has fallen to 14% in 2024 from 34% in 2019, according to Euromonitor International.
    Starbucks sells 60% of its China business to Boyu Capital amid local coffee war

    Under the terms of the agreement, Boyu, whose founders include the grandson of former Chinese President Jiang Zemin, will own…

    By BrandWagon Online
    November 4, 2025 16:01 IST
    Parag Milk Foods said the impact of the penalties is limited to the amount levied and does not materially affect its operations.
    Parag Milk Foods fined Rs 6.14 lakh by FSSAI for quality lapses

    A separate order from the regulator’s Lunawada office imposed an additional Rs 5 lakh penalty on similar grounds. Both orders…

    By BrandWagon Online
    November 4, 2025 11:56 IST
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    Latest News

    Vingroup commits $3 billion multi-sector investment in Telangana

    Rupee sees modest recovery, ends at 89.87 per dollar as markets await Fed rate decision (Source: Canva)

    Rupee sees modest recovery, ends at 89.87 per dollar  – All eyes on Fed’s rate decision 

    artificial intelligence

    Indian legal AI firms pose challenge to foreign giants

    Green Card holders, US citizenship, naturalization process, naturalized immigrants, Denaturalization

    Green Card holders at risk as Trump signals revoking US citizenship for Naturalized Americans

    Election Commission, Special Intensive Revision, mamata banerjee, Bankim Chandra Chattopadhyay, narendra modi, vande mataram, parliament winter session, pm narendra modi, pm modi

    ‘You have disrespected country’s history’: Mamata seeks PM Modi’s apology over ‘Bankim-da’ remark in Parliament

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    • Indian legal AI firms pose challenge to foreign giants
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    • Who is Mysonne Linen? Convicted robber appointed to Mamdani’s NYC public safety transition team
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