BrandWagon Online

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Wondrlab bags GROHE and American Standard India business

Wondrlab will begin with transforming LIXIL India’s virtual retail platform, by creating a 360-navigable experience centre using state-of-the-art know-how and technology

The start-up is also working on an integrated campaign for LIXIL, and will also build contemporary, connected ecosystem apps for the brand

UN Women launches Unstereotype Alliance’s India Chapter

The initiative aims to challenge traditional gender stereotyping in advertising and media

The Alliance will center its work in India on broadening the representation of women and girls in non-traditional roles in advertising with a focus on women returning to the workforce

Fortnite maker Epic Games files complaint against Apple with UK regulator

The Competition and Markets Authority has been investigating Apple over complaints regarding Apple's unfair terms and conditions for app developers

Apple barred Epic's Fortnite from the App Store after the game-maker tried to avoid Apple's 30% fee on some in-app purchases on the App Store.

FCB Ulka Group launches a new logo to celebrate its 60 years milestone in India

As per the agency, the logo is a tribute to FCB’s ‘Never Finished’ philosophy

FCB Ulka Group is a fully integrated marketing communications company in India

dentsu X India to manage the media duties for Roca Parryware

As per the mandate, the agency will oversee media strategy, planning, and buying for the entire portfolio of both brands, Roca and Parryware

Roca Paryware claims that it is back to healthy double digit revenue growth since October, 2020

Star India rolls out a new campaign highlighting the HD experience

The Television campaign will air across the Star India Network in 7 languages

The campaign is driven by an ad film that draws a parallel to people’s innate habit of keeping things in their homes for show.

Havas Media bags integrated mandate of Micromax

The mandate includes both traditional and digital media as well as creative and strategy for the brand

The account was won following a multi-agency pitch

TCS unveils new brand statement ‘Building on Belief’

Tata Consultancy Services’ new brand statement aims to highlights the company’s vast experience in purpose-led transformation at the core of its brand story

`Building on Belief’ represents a brand promise based on the core strengths of TCS.

Holi 2021: Brands encourage people to celebrate togetherness with care this festive season

From Pepsi, Surf Excel to Bajaj Allianz have launched campaigns to celebrate Holi

Brand campaigns launched during Holi 2021

The Derma Co. appoints Parineeti Chopra as brand ambassador

The brand has launched its first-ever digital film featuring the actor

Chopra to encourage consumers to embrace their #FilterFree skin

M&E sector posted a 24% decline to Rs 1.38 lakh crore in 2020: FICCI-EY Report

The digital and online gaming sector’s contribution to the M&E sector increased from 16% in 2019 to 23% in 2020

The film entertainment sector contributed the largest to the decline by registering Rs 11,900 crore, while print and television posted Rs 10,600 crore and Rs 10,200 crore loss, respectively.

ASCI collaborates with Futurebrands to launch a study on depiction of women in advertising

The study GenderNext aims to provide actionable insights that can shape the gender narratives in advertising positively

The report to release in September 2021 has received support from the likes of Nobel Hygiene, ITC-Vivel, Kellogg, Colgate, Diageo, Eureka Forbes and Mondelez

Efficiency and emotion key to good customer experience: Havas Study

The study is based on consumer attitudes towards CX as a practice by brands

For Bricks & Clicks brands, relevant and responsible communication alongside the pleasantness of the experience ranked as the most important factor

S4 Capital posts 19.4% rise in like-for-like gross profits; to merge Jam3 with MediaMonks

The company’s billings rose to £653.4 million, up 43.4% on a reported basis

The company also posted an operating profit of £8.1million versus an operating loss of £3.8 million in 2019

Leo Burnett India to be the creative partner of Kent RO

The agency will be responsible for strategic planning, ATL and BTL activities for Kent water purifiers, kitchen and home appliances

The account will be handled by the agency’s New Delhi office

90% of internet users in India prefer to consume content in their local language: Google

Last year, there was a 42% increase of daily heavy internet users in India

With rapid digitisation and new internet users growing, the “3Vs” voice, video and vernacular, have become essential to the way Indians interact with the internet

Western Digital reiterates the importance of data backup this World Backup Day

Western Digital brand campaign aims to inspire people to regularly back up and people protect their valuable data

Western Digital has already launched numerous real lifestyle situations and backup word puns through social media creatives.

William Grant & Sons expands partnership with Dentsu in APAC

dentsu will drive omnichannel marketing for William Grant & Sons

The appointment is the result of an Asia Pacific (APAC) business consolidation which concluded at the end of 2020

Urban Company’s new campaign highlights the benefits of at-home salon service solution

The campaign has been conceptualised and executed by Taproot Dentsu

Urban Company Salon for Men was on a leap over 2018-19, growing 60% month by month in the period

Enormous Brands bags the creative mandate of Howzat

The creative mandate entails building awareness and providing strategic counsel for content creation and amplification across mediums

The account will be managed through the Mumbai office

Glenmorangie’s ‘It’s kind of delicious and wonderful’ campaign invites people to experience the brand

The company claims in terms of ad-spend, digital will account for 35-50% of the overall spends in most markets

The company claims that there will be one or two global launches by the brand in FY22

Reckitt Benckiser rebrands itself as Reckitt

The comprehensive rebrand, including a new visual identity, was created and overseen by Havas’ branding agency Conran Design Group

The new brand identity and iconography is built on the company’s purpose: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world

OLX People elevates Olive Sen as the head of product and marketing

He was previously the director for strategy and growth

Sen will lead the product, marketing and analytics teams for OLX People and Waah Jobs, the blue-collar jobs marketplace in India

LaLiga and the Rafa Nadal Academy sign a framework collaboration agreement to boost both brands

The two organisations have struck a three-year alliance which will include joint events, educational projects and an international strategy

LaLiga and the Rafa Nadal Academy believe that the project will be able to continue transforming and expanding over time.

Uber India aims to strike a conversation on making every opportunity to be #WithinHerReach

The campaign has been conceptualised by Dentsu Webchutney

In 2019, the brand brought to light the fact that three in every five women limit their career opportunities within a radius of one kilometre from their respective homes

Star Sports signs 14 sponsors for VIVO IPL 2021

Star Sports witnessed a significant interest from multiple brand categories including Ed Tech, Fantasy Sports, FMCG, Beverages, Financial Services, Pay Wallets, Home Décor among others

Star Sports launched the official IPL campaign - #IndiaKaApnaMantra featuring MS Dhoni in two new avatars.

Ambience Group awards its creative mandate to iCubesWire

The agency will be responsible for creating brand communication across digital and offline media channels

The agency has been serving Ambience Group as its digital agency for more than three years
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