How Tira plans to break the stranglehold of Nykaa, Sephora and others
The ‘Reasons to Travel’ campaign by British Airways celebrates both the customers and employees of British Airways by focusing on…
Digital-first brands derive over 75% of their sales online
As brands queue up, they might soon become mainstream
Interestingly, in December last year, the Good Glamm Group had acquired 51% stake in Tweak India, a digital media company…
‘From being anti-craft to being high-quality’
The rapidly changing technology and AI landscape demands constant innovation to tackle new challenges.
It is aimed to challenge gender stereotypes by encouraging men to share the burden of household chores with women.
Bollywood stars’ share in top 20 falls to 67.6%, sports stars at 28.9%
Report identifies issues faced while delivering new campaigns
How Reliance Retail is giving the US fashion brand a fresh identity
Interview: Gonzalo Brujó, global CEO, Interbrand & Ashish Mishra, CEO, Interbrand India & South Asia
‘Creating relevance is tough in this age of turbulence’
Festive or occasion-based advertising has long been used by brands to trigger curiosity or purchase
The streaming service is aggressively targeting upcountry India
Social media can become a plagiarism breeding ground.
The report says Indian B2B buyers are the most likely to buy from a supplier who has a greater purpose…
The Google Search: Reunion campaign, showcases how the India-Pakistan 1947 partition divided countries and separated friends and family overnight and…
Brands focus on cost-effectiveness, health benefits to push segment.
