The campaign’s timing is impeccable, coinciding with the ICC Men’s Cricket World Cup 2023
Luxury products contribute nearly 11% to our business
Uniqlo is expanding both its portfolio and retail play
How cinema content can influence perception of mental health
Although online discovery for eyecare has increased after the Covid pandemic, to get greater comfort, consumers are far keener on…
With 50K+ hours of Vedantu curriculum being streamed and a 37% increase in classroom attendance being observed, the campaign went…
It is important to have at least one complete day off to rejuvenate the mind and body
At Rs 55 lakh/10 sec, TV spot five times of 2019 match
Consumer awareness, marketing push is crucial for the sector
Bhupal Ramnathkar talks about how the design space in India is responding to new technologies
Oral ‘beauty’ is the new playground of D2C players
The depth and planning of the campaign also stood out —right from the exclusive press conference, embossing cricket themes on…
And not just in the local markets, even brands such as Coca-Cola and Pepsi have from time to time tapped…
‘Shifting from condiments to a holistic consumer company’
Will Tata Consumer Products’ Say Never be a game changer?
The ad is a stunning showcase of how art and technology can come together to create a magical and uplifting…
The automobile industry is really exciting because there is always a new challenge and a new innovation as well, says…
Eveready has revamped its look and portfolio to make the most of emerging opportunities
