The R4,150-crore Wipro Consumer Care and Lighting (WCCL), which has always been strong on acquisitions and earns close to half its revenue from outside India, is looking to shore up its existing portfolio and expand into geographies where it is not present.

Over the last six years, the company has cemented its foothold in emerging markets with a string of acquisitions. Last year, it ramped up its presence in the mature markets by acquiring Yardley?s UK and Europe business (excluding Germany and Austria) and the UK-based heritage brand ? Woods of Windsor.

?From a landscape perspective, we will look at categories which we are already in. We are not going to add more categories. We have a fairly large array, be it personal care, skincare, modular furniture or commercial lighting. From a geographical perspective, we will look at areas we are not present in,? Vineet Agrawal, president, WCCL, told FE.

?Our growth plans, acquisition plans and outlook won?t change post the demerger. We would like to be among the top three in terms of market share in categories that we are in. And wherever we are present globally, we would like to grow faster than the industry,? Agrawal noted.

Last year, the over $7-billion company, Wipro, decided to bring about a clear distinction between its IT and non-IT businesses. Under the demerger plan, the company created a separate, unlisted entity (Wipro Enterprises) for its consumer care and lighting, infrastructure engineering and medical equipment businesses. During the recently concluded March quarter, the Azim Premji-led firm completed the demerger process.

?From a business angle we are not seeing any impact due to the demerger. Earlier we were consolidating numbers to Wipro, now we will consolidate into Wipro Enterprises. There is no dramatic change,? he said, adding ?if there is something that makes adequate sense we will do an acquisition?.

In December, the company acquired Singapore-based FMCG company LD Waxson Group for $144 million in an all-cash deal. WCCL has made numerous acquisitions over the last six years, the largest of which was Unza Holdings in July 2007 for $246 million. Besides, it bought brands like Glucovita, Chandrika, Yardley, Aramusk and North West Switches.

Agrawal feels it is good to have a gap in between acquisitions. ?In South-East Asia, after we acquired Unza in 2007, the next acquisition happened only in 2012. In each geography there is enough gap so that the businesses can be consolidated. From an organisation point of view, the company will not fund deals if previous acquisitions have not done well.?

?Fortunately, Yardley has done well for us and LD Waxon is on track. We acquired Clean Ray LED company that has been very good for us from a strategy point of view. All our acquisitions have done well and that gives us confidence to invest more,? he said.

Including the LD Waxon acquisition, WCCL has crossed R4,150 crore for the fiscal 2012-13 with a profit of R509 crore for FY13. During the March quarter, about 51% of WCCL?s sales came from outside India mainly due to the acquisitions. The company reported a 26% growth in EBIT at R142 crore during the March quarter compared to R113 crore a year ago, while revenue in the same period stood at R1,135 crore, a growth of 25% over R907 crore. Among its international markets, Indonesia posted the highest growth at 35%, followed by China (31%), West Asia (26%) and Vietnam (25%).