Sarovar Hotels and Resorts, a hospitality management company, has planned five new hotels in India in collaboration with Vipul Hospitality (a part of Vipul Infrastructure Group). These hotels will be set up in Amritsar, Bhubneshwar, Mohali, Siliguri and Raipur. It is estimated that Vipul hospitality will invest Rs 300 crore in the projects.
Three hotels, in Amritsar, Bhubneshwar and Raipur, will be five stars under the brand Sarovar Premiere. This brand is to be developed in Mohali, and Park Inn in Siliguri. Each hotel will have 100 -150 rooms with , banquet and conference facilities.
Elaborating upon the tie-up, Ajay K Bakaya, executive director, Sarovar Hotels and Resorts said, “Since Vipul Hospitality has a strong foothold in these regions we can explore the areas for our brands. As a part of the understanding, Sarovar Hotels will provide technical assistance for all these projects besides managing and marketing the hotel operations. Vipul Hospitality will invest in the hotels. It is expected that the Sarovar Premieres in Amritsar, Bhubneshwar and Raipur will be ready by 2010 and the other two will take a few months more.”
Once these projects are developed, Sarovar Hotels is planning to float five more properties with Vipul Hospitality, which will be finalised within three months. Bakaya added, “We are scouting for places in other states, and things will be finalised soon. Besides these, we are also developing two hotels in Chandigarh under the brand name of Park Plaza and Hometel. Another Hometel is coming up at Baddi, in Himachal Pradesh.
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