Reliance Life Insurance Company (RLIC), part of the Anil Dhirubhai Ambani Group, has announced the launch of two new products?Reliance Jan Samriddhi Plan and Reliance Traditional Super InvestAssure Plan?to cater to the different needs of the market segment in Punjab Announcing the plans, president of the company Malay Ghosh said the company was bullish on Punjab as both products will satisfy the needs of people and help the company increase proximity to its customers in the region. The company has increased its branches to over 70 by December 2009, up from 64 branches a year ago.
?We plan to add some more branches and increase the strength of our advisors in the state in the months ahead,” he added.
Reliance Life Insurance premium renewal in Punjab surge to over Rs 62 crore in the first eight months of the current fiscal, up from Rs 33.59 crore in the corresponding period last year. ?We plan to target Rs 100 crore premium from the new product in this year itself and will be forging partnership with MFI, NGO, Cooperative Societies, Banks and other Groups to reach out to masses. We believe that such products will help in popularising insurance as a solution for comprehensive financial security amongst the strata that has not benefited from insurance liberalisation?, said Ghosh.