Drug major Ranbaxy Laboratories entered the protein foods market with the launch of the ‘Revitalite’ brand.
“Ranbaxy has entered the high quality protein supplements market, keeping in mind the growing demand for this category.
Our product, Revitalite, comes at an affordable price,” Ranbaxy Chief Executive Officer and Managing Director Atul Sobti said in Mumbai.
The launch of Revitalite further strengthens the company’s position in this segment that continues to exhibit strong growth, it added.
Shares of Ranbaxy Laboratories were trading at Rs 284.80 on the BSE, up 2.78 per cent from previous close.