Pavers England Footprints Limited (PEFL), a joint venture between UK-based Pavers Foresight Smart Ventures and the Chennai-based Forward Group, has plans to reach out to smaller cities through franchisees to retail the European comfort brands of Pavers England. The company has committed to invest $10 million in India by 2010, through 1000 retail outlets.
”Pavers England will focus on the metros and the top ten cities of Pune, Nagpur, Kolkata, Indore, Lucknow, Kanpur, Cochin, Surat Ahmedabad, Chandigarh and Ludhiana. It is looking for individual outlets / retail groups with a track record in retailing and managing international lifestyle brands. The company plans to be present both in single brand and multi brand outlets. Pavers offers European style and design customised to Indian shoe enthusiasts,” Stuart Pavers, chairman, PEFL said.
The Paver’s brand was being retailed through concessionaires which include Reliance Footprints, Loft, Central, Kobler, Chief 19 and WODZ across India.
PEFL would be opening flagship brand stores to retail the complete range in Chennai, Delhi, Mumbai, Hyderabad and Bangalore, with an average store size of 1000 sq. feet, he added.
”The franchise model is more win-win and we will focus on the same to expand our presence. We have already established the brand in NCR and South, and through franchisees; we will now ramp up operations in West, and expand to Central and Eastern India,” Pavers said.
According to Utsav Seth, CEO, PEFL provided innovative comfort footwear for the discerning Indian consumers under the Pavers England brand which has a range of men’s and women’s collection.