To pamper the Indian sweet tooth this summer, Oxigen Services India Pvt. Ltd on Thursday announced its association with Kwality Walls. Cornetto?s summer campaign; the ?Scratch & Win? promotion rewards consumers for enjoying their Cornettos and also win great prizes. This is the first time that a consumer brand like Kwality Walls has partnered with a technology solution provider like Oxigen to bring in an innovative consumer programme.

Announcing the consumer promotion, Oxigen Services India Pvt. Ltd. Founder Chairman and Managing Director, Mr. Pramod Saxena said, ?With the fast growing lifestyle trend for mobile phones in India and easy accessibility to end-users, we intend to offer a comprehensive bouquet of services on mobile phones. This win-win offer is especially targeted at teenagers and youth by rewarding them for buying a Kwality Walls Cornetto and incentivizing their next purchase through a range of prizes. In this association with HUL, we will be building interactivity in communication.?

The promo entitles consumers to a ?Scratch and Win? offer on buying Kwality Wall?s Cornetto. The scratch card, which actually is Cornetto Cone?s lid enables each buyer to earn reward points starting from Rs.10 worth of OxiCash, a secured stored value wallet on the mobile and utilize the same to connect with their loved ones – to winning a wide range of gifts and services. OxiCash, through this tie up will deliver to the Kwality Wall?s consumer – instant access to talk time and other VAS services on his mobile, by simply sending a sms to a dedicated code.

Speaking on the promotion, Mr. Sailesh Venkatesan, Category Head ? Ice-cream Hindustan Unilever Limited said, ?Kwality Wall?s has always come up with innovative and compelling ways of engaging with its consumers. We as market leader intend to grow the category by building frequency of consumption and intimacy with our diverse consumers. In case of Cornetto, it would be teenagers and young adults; thru their preferred choice of media i.e. Mobile phone & Internet.?

Oxigen aims to increase visibility and promotion of OxiCash usage with this innovative marketing campaign promising immediate returns on purchase of every ice cream cone the consumer buys this summer.

Catering to the lifestyle quotient of today?s youth, Oxigen envisages a delightful digital snacking culture on mobile phones with a guarantee to win instant prizes. To use the OxiCash service offered by Oxigen, the subscriber needs to download an application on a GSM, GPRS-enabled handset, quickly and easily. The procedure involves both SMS and WAP medium to top-up the OxiCash wallet and transform one?s mobile phone into a gateway to unlimited fun!

About Oxigen Services India Pvt. Ltd

The primary focus of Oxigen Services has been on Recharge, Subscriptions, Billing and Payments through Electronic Distribution.

Oxigen handles aggregation of Recharge, Bill Payments and Subscriptions, for all leading Telecom Operators, Internet Service Providers, Direct-to-Home TV (Dish TV and Tata Sky), Prepaid Radio (Worldspace), Prepaid Value-added Services (MobiBuzz), Railways and Airline ticketing (Air Deccan?s MFly) on a single platform.

It has a plethora of other services in the pipeline like Utility Bill Payment Services, Insurance, Travel, Cinema, Gaming, Applications and Video content, which is to be launched shortly on its web and mobile solution, OxiCash, the Virtual Wallet.

This Platform further distributes these services to Oxigen?s pan-India retail network of approximately 50,000 touch points, which is expected to expand to 250,000 by 2010.

The Oxigen Vision is

?To be a pan-India virtual distribution network, with Electronic Delivery and Payment of pre-paid and post-paid services of all kinds, operating in a seamlessly networked environment. Oxigen is a neutral Payment Solution provider and can be accessed universally across all platforms for the convenience and a unique mega mart-like experience to consumers.?

For more information, please see: http://www.myoxigen.com; http://www.oxicash.in; http://www.mobibuzz.in.

About Kwality Wall?s

Kwality Wall’s, launched in 1995, is one of the company’s Power Brands. Kwality Wall’s has combined state-of-the art technical know-how of Unilever – the global leader in the category – with a deep insight of the Indian market, to deliver a range of superior quality products under its international brands. Key launches include Cornetto, Feast, Moo, Selection, Viennetta and also an exciting range of sticks for children specifically, called Paddlepop.