Along with online portals and mobile, DTH will soon become the next platform where employees will find their prospective employers.
The leading DTH player by market share, Dish TV forged a partnership with online job portal Monster.com to offer its job searches value added services. Through the service, the online portal and DTH player are targeting tier II and tier III markets where Internet penetration is low and the passive job hunters in metros and tier I market who are not net savvy but are ?remote savvy?.
?Through this offering, people would be able to access and apply for jobs. We expect to capture the interest of 10-15% of our 5.5 million subscribers immediately which could subsequently rise to 20 to 25% subscribers using the service,? Dish TV chief operating officer Salil Kapoor predicted.
?We have around 45,000 jobs live on our website. We are working on developing a platform to bring the Internet experience through the television and the service is expected to go live by the end of this month,? Monster.com managing director (India, Middle East and Southeast Asia) Sanjay Modi said.
The service as of now would be offered free of cost like other value added services of Dish TV that include ICICI Active, Active Games and Active Bhakti.
However, down the line, the two companies could look at monetising the service through various ways.
For now it remains a one-way service with Dish TV viewers gaining information about the jobs through the DTH service and applying for them either through mobile or Internet.
Both the players said that they are still working at perfecting the technology to create a seamless return path to improve interactivity in value added services.