Nestle India on Wednesday said it would introduce more products from its global portfolio and ?Indianise? them besides targeting the rural market to maintain the growth momentum.
“Nestle would focus on delivering products,which are nutritionally superior and tap the large potential offered by rural India. Our priority is to increase penetration into the rural market. We have been doing this for the last six months. When I saw the opportunity in rural market, we decided to go there,” Nestle India chairman and managing director Antonio Helio Waszyk said.
Waszyk said, “The company’s sales people have been given targets of delivering 6,000 new sales points every month in rural areas to expand presence in Indian villages. The company has recently relaunched some of its products, including Rs 2 Munch, Rs 4 Rasile Chow noodles, 12-gm Everyday milk powder packets across the country.”
At present, India is the 12th largest global market for Nestle but contributes less than 1.5% to the overall sales of the Swiss FMCG giant.
The company had an annual sales of over Rs 5,000 crore in India and has been enjoying a growth of around 20% in the last two years.
To further enhance its position in the country, Antonio Helio Waszyk said the company will introduce more products that suit the local taste buds.