Soon you might see a McDonal?s application on your mobile phone allowing you to order food from the nearest outlet.
The US-based fast food chain McDonald’s Corporation’s India unit, McDonald’s India, is aggressive on bringing in efficient technology to communicate better with its consumers.
It is soon going to launch a faster mode of home delivery, which may be through mobile phone services plus a revamped website. The chain, which currently has 187 outlets across the country, is also concentrating on value growth by bringing in ‘more people more often’. It also plans to open 13 more stores by end of 2010. On an average, the company spends around Rs 3 crore per outlet, excluding the real estate.
Rameet Arora, senior director, marketing, McDonald’s India, said, “This year, our focus would be a lot on value growth. We have sped up our process of bringing in more technological efficiency in handling better product assortment and faster modes of home delivery.”
McDonald?s India, a wholly owned subsidiary of McDonald?s International, has two joint ventures, one with Hardcastle Restaurants which manages South and West zone and with Vikram Bakshi?s Connaught Plaza Restaurants which manages North and East zone.