Netflix would soon be available on TV through your DTH operator, reports fe Bureau in New Delhi. To expand its user base in India, US-based online video streaming service Netflix on Monday inked strategic partnerships with two large DTH operators — Bharti Airtel and Videocon d2h — apart from a mobile partnership with Vodafone.

Though the companies did not comment on the model, industry sources said an entirely new platform would get created through such partnerships. For instance, a hybrid set-up box would be created which would offer both TV content as well as Netflix. Users can switch on whichever they want to view. Unlike TV, in such a set-top box the Netflix content will be as it is available online. The pricing package has not been devised yet.

But indications are that the set-top box may come for a premium but monthly recurring charge would be around the same as charged by DTH firms currently, around R500-800 per month.

“In the months and years to come, we look forward to bringing our Indian members more compelling stories from all over the world,” said Reed Hastings, co-founder and CEO of Netflix.

Also Watch:

Under the agreement announced on Monday, Bharti Airtel will integrate the Netflix app into its direct-to-home service. Similarly, Netflix will be integrated into the Videocon d2h set-top box, allowing viewers to instantly access its content by clicking a dedicated Netflix button on the remote control. As for a pure-play telecom partner, Netflix has joined hands with Vodafone. The tie-up with telecom operators will enable payment integration, allowing Vodafone to charge customers for their Netflix subscriptions in their monthly bill.

Netflix, which launched its service globally in January 2016, including in India, has been working on beefing up India-based content. It has tied-up with several Indian content producers, including the Shah Rukh Khan-owned production house Red Chillies Entertainment (RCE), besides Phantom Films to create an original series based on author Vikram Chandra’s book Sacred Games.

According to Hastings in 2017, the company will be working on making its Indian service better by bringing more locally-produced series and films.

As per Netflix’s financial statement, in 2016, it generated a revenue of $8.3 billion from streaming of content with a subscriber base of 93.8 million.