The mood at Jaguar Cars ? a British subsidiary of Tata Motors and one of the most admired luxury car brands in the UK ? is upbeat. Chairman Ratan Tata has encouraged the company to come out with new products and bring back the glory enjoyed by the company in the 1960s.

?Ratan Tata met us and has been very positive about the company. We have a good association with him and the company. He has encouraged us to do more with the cycle plan and we are now working on more cars. He would like to see Jaguar back where it was,? Wayne J Burgess, chief designer, Jaguar Design, UK said.

Jaguar Cars is working on three major car programmes, he said without divulging more details. ?Jaguar Cars is still considered in the same league as the Aston Martin or the Ferrari. We would like to bring back the iconic brand back in the lead,? Burgess said.

Tata Motors acquired the Jaguar Land Rover businesses from Ford Motor Company in 2008, in an all-cash transaction.

The company has since unveiled its electric concept car C-X75 at the Los Angeles Auto Show.

?The C-X75 remains a concept car and is not in production. The car, however, demonstrates the possibility of what could be possible,? he said.

Burgess was in Pune for an auto styling and design meet organized by the Society of Indian Automobile Manufacturers (SIAM) on Friday. Burgess said there were several discussions between the two companies to discuss the way forward and the company was now more enthused to take the lead on the design front.

?The C- X75 can run 900 kms to a charge with a top speed of 320 kms per hour with an all aluminum body. The car was created in the memory of the foundation of the company. The car has the potency of a super car. Concept cars accentuate design and offer an opportunity to dream and challenge,? he said.

For Jaguar Cars, the way forward is to bring back guilt free luxury into the market. The car needs to communicate brand value and design also happens to be a business story, he said. ?The Jaguar design philosophy has always been one of iconic proportions. It always looks into the next year’s car. Too much reference to heritage however can end up limiting creative progression,? he pointed out. The mood now at Jaguar Cars is to recapture the true spirit of the Jaguar. ?The future car has to have a balance of design and technology. There is a change in attitude of Generation Y. Values are changing and they are more concerned about ethical issues in their purchasing decisions,? he said.. ?A global perspective would be important, Burgess said.

At present there are no plans to bring any part of the Jaguar design or manufacturing element to India but one cannot say. It could possibly happen in the future,? he said. IN his current role as chief designer, Burgess manages the creative design team responsible for the Jaguar XF and the future compact sedan and the sportscar programs. He previously occupied a similar position at Aston Martin Langoda,where he designed the exterior of the Aston DB9 and did the initial design concept for what was to become the Aston V8 Vantage. After joining Jaguar Cars, Burgess worked on the design of the exterior of the X-Type to production and livery for the Jaguar F1 Car ( 2000 season)