World?s famous Italian olive oil brand, Filippo Berio, is set to enter Indian markets in a big way. The Mumbai-based RR Oomerbhoy Pvt Ltd, which owns the exclusive brand rights of the products, is eyeing a 15% share of Rs 150-crore olive oil market in India in the first year of its launch.
The extra virgin olive oils and pure olive oils in different packs are priced according to the content. A bottle of one litre of olive oil is priced at Rs 720, half litre bottle will cost Rs 420, a 200 ml bottle will cost Rs 180 and 100 ml bottle will cost Rs 100. Filippo Berio brand was floated in 1867 and was restructured in 1919 under the guidance of Dino Fontana, the founder of the Salov Group. The Salov Group, now led by Eugenio Fontana continues to dominate the global olive oil market. Oilve oil has a high mono-saturated fatty acid content and is naturally rich in antioxidants and vitamins A and E. The oil is used as a cooking medium as well as for external applications.
